Plymouth Rock Assurance Communications Manager in Boston, Massachusetts
Plymouth Rock is a rapidly growing personal lines insurance company, with operations spanning six Northeastern and Mid-Atlantic States and corporate headquarters located in Downtown Boston. We combine a customer-centric approach to insurance – doing business the way our customers choose – with a spirt of innovation and the financial strength of over $1.6 billion in auto and home insurance premiums.
We are seeking a highly motivated Communications Manager to lead the external and partner communications program at Plymouth Rock. The ideal candidate has a strong knowledge of integrated communications strategy, including experience developing partner communication programs and a strong understanding of digital communication channels.
The Communications Manager role is a tremendous opportunity for a passionate, forward-thinking individual to build, implement and scale a program that informs, educates and excites the thousands of Independent Insurance Agents that Plymouth Rock partners with every day. The Communications Manager will work across business groups to develop effective communications strategies and content. Reporting to the Director of Marketing, the Communications Manager will work closely with senior management to ensure communications are aligned with and support the overall goals of the business.
Essential Functions and Responsibilities:
Develop the strategy and lead execution of an integrated 360-degree communication program
Build and maintain an annual communication calendar/plan, inclusive of all channels and materials
Work with internal partners to develop data-driven content, as copy, graphics or video, to enhance engagement between Independent Agent partners and Plymouth Rock
Implement efficient processes for managing email and other external communication channels
Develop monthly communications reports against pre-established KPIs to share with senior management
Engage with Independent Agent partners to build relationships, understand challenges and seek new opportunities to improve engagement and drive growth
Lead a team responsible for creation and distribution of all communications and content, including email, marketing and resource material, social media, video, and trainings.
Qualifications and Education:
6-8 years of experience driving strategic communications for a financial services provider or partner-focused organization, in internal or agency environment
Experience building a communications practice and/or team for an organization, including implementing best practices and technology to deliver results
Thoughtful and curious leader with excellent problem-solving skills and continual desire to do more, better
Flexible approach that can move quickly from strategy to execution in a fast-paced environment
Strong writing and editing skills that can adapt communications for multiple audiences
Strong knowledge of digital communications, emerging platforms and utilizing multimedia to complement traditional communications strategies
Experience reviewing data to derive insights and questions to improve engagement and develop more effective content
Impeccable attention to detail and quality, and appreciation for the team’s contribution to the overall business
Strong motivator and team leader with experience managing others
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,800 people and is headquartered in headquartered across from South Station in Downtown Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
Job ID: 2020-1569
External Company URL: www.prac.com/
Street: 695 Atlantic Ave