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Meta Communications Manager, VR Product, Reality Labs in Boston, Massachusetts


Meta is looking for an experienced Communications Manager to drive awareness and excitement for Meta’s VR products. This person will develop communications strategies, plans and narratives to show both consumers and businesses how VR can transform many parts of their lives today. The person will also collaborate with other teams within communications and across Meta to shape broader stories on how VR will revolutionize life in the future metaverse. The ideal candidate will have a mix of experience with both hardware and software products, with a strong ability to bring together multiple roadmaps and initiatives into a unified narrative. This person should be comfortable navigating ambiguity and capable of moving quickly in fluid situations. They should excel at working across multiple internal and external teams, and possess a talent for translating nuanced business strategies into clear messaging and plans.

Required Skills:

Communications Manager, VR Product, Reality Labs Responsibilities:

  1. Develop creative communications strategies and proactive initiatives to illustrate how VR uniquely brings value to individuals and businesses.

  2. Educate the public, press and influencers about Meta’s VR products and initiatives, with a focus on emerging use cases such as productivity/work, fitness and more.

  3. Plan and execute launches for VR-related products and services, across software and hardware – including support for bringing future VR devices to market.

  4. Create messaging that will resonate with early-adopting consumers and companies.

  5. Support and build relationships with third-party partners (developers, customers) via communications moments that champion VR experiences in key verticals (such as productivity, fitness) on the Quest platform.

  6. Partner closely with communications counterparts in other product groups such as Portal, Workplace, and Ray Ban Stories to build company-level stories on how VR fits into Meta’s metaverse vision.

  7. Work collaboratively with cross-functional teams including product, marketing, policy, legal, editorial, social, partnerships and sales.

  8. Build and organize up-to-date repositories of resources such as assets, case studies, and media contacts.

  9. Manage media relationships and handle reactive press inquiries.

  10. Plan and execute press briefings and events, prepare briefing materials and coach spokespeople/executives.

Minimum Qualifications:

Minimum Qualifications:

  1. 8+ years of experience working in PR/communications roles

  2. Bachelor’s degree in English, Communications or a related field

  3. Track record of planning and executing proactive communication campaigns independently

Preferred Qualifications:

Preferred Qualifications:

  1. Mix of experience with hardware and software products/services

  2. Familiarity with both B2B and B2C audiences

  3. Experience working on AR/VR technologies and/or emerging tech categories

  4. Experience with privacy & security elements of product communications

  5. Proficiency with media relations and placements across business, tech and consumer press

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at