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Acoustic L.P. Campaign Manager in Boston, Massachusetts

This role is responsible for overseeing and coordinating Acoustic’s B2B campaign planning, execution and measurement process. He or she is responsible for the cross-enterprise campaign hierarchy as well as individual campaigns within this hierarchy for the Americas and across Acoustic’s solutions portfolio.

  • Determine the Americas fiscal-year demand strategy, model plans and resource allocations, and design a demand plan to support the sales deployment models and business go-to-market strategies around retention, cross-sell, up-sell and net new logo acquisition

  • Help marketing managers who specialize in defined demand marketing, account-based marketing, email/digital marketing or customer marketing design and execute program plans that deliver measurable results supporting current-year sales growth objectives

  • Interlock with all Americas field sales segment leaders to ensure ongoing agreement on priorities, making adjustments to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews, pipeline reviews and regional quarterly business reviews

  • Work with product, marketing and sales leaders to shape campaign themes over time based on the needs of the business

  • Define common campaign framework, structure and elements to be used that reflects the needs and interests of the Americas

  • Document the responsibilities of various functions during the campaign planning and execution lifecycle

  • Coordinate with key functions as they fulfill on the programs that comprise a campaign (demand creation, BDRs, sales enablement, market intelligence) and the tactics that comprise these programs

  • Act as the primary point of contact for questions on campaign priorities, responsibilities, resources and timing

  • Work with marketing, sales and operations to define an end-to-end revenue management process and service-level agreements (SLAs) – e.g. for lead definitions, lead capture, lead acceptance/rejection/disqualification reasons, nurture routing – for the local markets that align with global requirements; provide information on related technology requirements; regularly review and assess these processes and diagnose issues that need to be addressed

  • Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds

  • Collaborate with sales leaders to design, deploy and optimize Account-based strategies to drive engagement and potential selling opportunities

  • Manage external vendors and budgets to drive maximum pipeline for the sales organization

  • Create and support a culture of segmentation and testing to continuously enhance the efficiency and effectiveness of programs

  • Forecast, measure, analyze and report on the impact of demand marketing activities in terms of KPIs aligned to corporate objectives

  • Support Acoustic’s revenue and pipeline objectives through the creation of quality responses, MQLs, and sales-ready opportunities

  • Ten or more years in B2B marketing

  • Five or more years of field marketing leadership experience

  • Proven record of working with sales to meet or exceed annual growth targets – actual sales experience is highly desirable as well

  • Experience (in the relevant markets) creating and implementing successful marketing programs that engage new prospects, accounts and customers; leveraging a range of tactics and technologies; and supporting transactional and enterprise business

  • Track record of success in all areas of responsibility

  • Record of consistently producing results on time and within budget

  • Experience marketing, positioning and differentiating similar products and services

Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions. For more information, visit www.acoustic.com.

Acoustic is proud to be an equal opportunity employer. We value diversity and are committed to providing an inclusive environment for everyone. All employment is decided on the basis of qualifications, merit, and business need.

Job ID: 2021-2014

External Company Name: Acoustic, L.P.

External Company URL: https://acoustic.com/

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