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FREEMAN Business Development Director in Boston, Massachusetts

About Us

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world's largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.


This position will focus on strategic sales and engagement. The position will work with some of the world’s leading brands to understand their event objectives, audiences and challenges, and then deliver smart, strategic, results-driven sales recommendations to engage sponsors and create an opportunity for partners to compliment our clients event goals. This position will be the primary sponsorship lead role for partner outreach for both proprietary, consumer and b2b conferences. Essentially, we are looking for this role to lead our team in action with the client, we expect the client to view us as an extension of their team and therefore requires managerial skills and executive interaction. In most cases these programs attract over a 100+ exhibitors/sponsors, and revenue goals are between $1M-15M per program and execution of deliverables for 20-300 partners on site as well as creating and activating a re-sign program for the next year for all partners. The position will manage multiple projects per year in varying capacities and may work on projects independently or as part of a larger team.

Essential Duties & Responsibilities

  • Manages relationships with Strategic Global Accounts.

  • Records all contact and activity in Salesforce.

  • Responsible for the development and/or creation of sales materials—prospectus, PPT presentations, etc.

  • Responsible for sales communication plans, timelines and writing all sales communications.

  • Assists with formulating sponsorship sales strategy and pricing models with team lead and client.

  • Sells packages to sponsors.

  • Actively makes sales calls both via email communications and direct phone conversations.

  • Writes contracts as appropriate for each account.

  • Creates invoices for each account.

  • Follows up on collections for each account.

  • Re-configures Salesforce as needed to more efficiently manage accounts and report progress.

  • Maintains sales dashboard showing sold and pipeline. Also responsible for creating all sales dashboards and reporting on this weekly.

  • Participates in weekly internal and client facing calls.

Education & Experience

  • Bachelor’s Degree or equivalent combination

  • Minimum 3 years in the sponsorship sales space within the corporate events industry

  • Must have event specific sales background

  • Must have proven knowledge of Salesforce/minimal 2 years-experience

  • Knowledge of Technology space

  • Large package selling experience

  • Excellent Microsoft Excel skills

  • Excellent PPT skills

  • Excellent communication and interpersonal skills with proven ability to present to a wide range of audiences

  • Strong analytical approach to problem solving

  • Roll up your sleeves and get the job done mentality

  • Preferred experience with both large enterprises and startups

  • Excellent organizational skills

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.