Penn Foster Brand Team Copywriter - Remote Position in Boston, Massachusetts
Penn Foster is looking for a Copywriter to join our brand team! In this role, you’ll help write email copy for our communications with current and prospective students as well as our business and education partners. You’ll collaborate with our Content, Email Marketing, and Creative teams to create effective email marketing campaigns that drive engagement, increase open and click rates, improve our student experience, and support new student enrollments.
Essential Job Functions:
Write and proof error-free emails for key audiences, including current and prospective students, education partners, and business partners.
Develop and write regularly scheduled email newsletters.
Apply the brand voice and tone consistently throughout email copy.
Participate in creative brainstorming sessions, campaign development, and messaging development.
Write creative compelling copy that fits compliance guidelines for accredited DEAC schools.
Integrate quarterly brand themes into email campaigns.
Utilize analytics data to improve email content and engagement.
Knowledge, Skills, Abilities:
1-3 years' experience in email/digital marketing
Excellent copywriting, copy editing, and proofreading skills
Familiarity with Chicago Manual of Style, technical writing, and writing in-line with DEAC compliance requirements
Experience mapping and designing customer journeys
Comfortable working independently with little direction under tight deadlines
Proven ability to demonstrate brand voice
Equal Employment Opportunity:
At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.
At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.
What We Offer:
We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.
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