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Facebook Brand Strategist, Messenger in Boston, Massachusetts


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Messenger believes that sharing our experiences brings us closer together, even when we’re apart. In this world, everyone can stay connected and have meaningful engagement with friends and family everyday. While we have spent the past ten years known as Facebook’s communication platform that connects billions of people around the world, we’re at an inflection point. We are working to make Messenger a distinct brand that’s highly relevant to our core audience. We have exciting launches in the roadmap that will continue to differentiate and innovate Messenger. Messenger is looking for a seasoned Brand Strategist to join the Consumer Marketing team. This strategist will have proven experience building and growing global brands and inspiring creative teams to develop impactful marketing. Partnering closely with the Creative, Integrated Marketing, and Product Marketing teams, this role will help define the Messenger brand as it continues to grow and evolve. We're looking for a curious individual who has found patterns in the underlying mechanisms of art, pop culture, and social movements to drive powerful and relevant creative work. A strategist who has thoughts and opinions on topics that range from hip hop to space travel, brand architecture, and the ethics of friendship that help shape meaningful POVs on the role of the brand, how we manifest and inspire product opportunities. This person will be someone who can bridge business and creative worlds, thrive in highly collaborative and fluid environments, and most importantly, loves to roll up their sleeves and get into the work.

Required Skills:

  1. Become an expert in Messenger’s brand strategy, our products, the audience and community

  2. Champion the brand across the org to instill the brand ethos into how internal teams incorporate it into their work

  3. Ideate new and creative ways to build and deepen Messenger’s relationship with its users, particularly in new and unconventional means

  4. Help establish and evolve the brand strategy and positioning for Messenger’ products, within the brand and across the Facebook company

  5. Have the opportunity to think philosophically, how we manifest today and tomorrow, and flex tactically, creating actionable toolkits, architectures and strategic frameworks

  6. Work closely with our Integrated Marketing and Creative team to craft insightful, sharp and actionable creative briefs

  7. Understand and contextualize cultural, social, and market trends and audience behavior to inform strategy and creative

  8. Deliver inspiring creative briefings by ensuring brand consistency, collaborating with and supporting creative teams throughout the process

  9. Support our Product teams as they utilize brand POVs to create breakthrough innovations

  10. Partner with research teams to capture and bring to life human insights, supported by data, that champion our target audience to inform inspiring and actionable strategies

  11. Work in collaboration with internal and external partners to design and analyze research

  12. Constantly help to dimensionalize and contextualize our target audience in these rapidly changing times

  13. Maintain a deep knowledge of category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends

Minimum Qualifications:

  1. 6+ years experience as a brand planner or strategist at a brand or creative agency, consultancy or internal brand-based team

  2. Experience creating breakthrough campaigns that evolve the brand to reach their target audience

  3. Experience building and evolving brand strategies and architectures

  4. Experience translating insights, ideas, and data into customer value

  5. Development of inspiring creative briefs to bring insights to life and spark creativity

  6. Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships

Preferred Qualifications:

  1. Experience working on brands for Gen Z audiences

  2. Experience and knowledge of diverse cultural, social and business landscapes

  3. Experience working on both campaigns and product development

  4. Collaborative, creative, and analytically driven to connect brands and people

  5. Entrepreneurial spirit and experience being successful in fast-paced environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at