System One Brand Strategist (Data Center & Edge) in Boston, Massachusetts
Brand Strategist (Data Center & Edge)
Employment Type: Full Time
Date Posted: 12/22/2021
Job Number: JO-2112-1758
Our Fortune 100 client’s Product Brand Strategy and Naming team is seeking a Brand Strategist to help them to connect their customers to their growing portfolio of data center products across Accelerators (GPU, FPGA, ASIC), Memory, Edge to Cloud, Security, and AI. You will have the opportunity to not only grow and evolve existing global brands, but also to help define and establish new brands for emerging products, technologies, and programs.
Our client believes the world needs technology that can enrich the lives of every person on earth. For over 50 years, their technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, the company will continue to be the catalyst that moves the world forward.
Duties & Responsibilities
Create, curate, and manage brand strategy for data center hardware and other B2B brands to support business goals and marketing strategy
Develop relationships with business unit product managers, engineers, and product marketing to educate and influence on brand strategy
Contribute to creative development on naming, brand architecture, nomenclature, and positioning projects
Lead development, validation, and communication of long-term brand value propositions for data centric brands
Drive strategic decisions around new product brand creation, product brand extensions, product brand hierarchy, and brand segmentation
Educate and influence marketing, strategic planning, and business units on implications of long-term brand strategy and upcoming product roadmaps
Bring significant long term brand decisions to senior management marketing forums for ratification/feedback
Establish a strong link between company’s product brands and the company corporate brand
Skills & Qualifications
Clear understanding of the strategic nature of branding and naming
Proven track record of sound brand decisions that further strategic goals
Ability to drive strategic thinking around new and evolving product brands
Must be comfortable working with executive level stakeholders
Proven ability to influence creative strategy and visual identity systems
Demonstrated experience and success in working in multi-faceted, cross-functional teams
Strong communication (verbal, written) and organizational skills
Works equally well in teams and independently
Education & Experience
3+ years of experience preparing and presenting to Executive level stakeholders
Experience leading product brand naming and brand architecture projects
Bachelor's degree in marketing, business administration, communications, engineering or related
7+ years of experience in B2B marketing, brand strategy, or brand naming, with at least 4 years in tech
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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