Massachusetts Creative Jobs

Brand Manager, Adults Audience

• Location Boston, Massachusetts, United States of America

• Job ID 0000022423

• Category Sales, Marketing & Product Management

Job Description

Are you ready for an exciting opportunity to build and grow a beloved brand and join a talented team to play a key role in shaping the brand's future through world-class marketing strategies and innovative initiatives?

This is your chance to make an impact and be part of a dynamic environmentwherecreativity and collaboration drive success!

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

• Collaborate with Global Marketing Teams & Our LEGO® Agency to develop communication strategies and platforms that will enable Brand Teams to implement integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for the US Business Unit

• Lead the strategic direction of the Brand Audience Team; ensure team understands and takes actions based on audience market conditions, preferences,needsand trends, scaling direction to other audiences and franchises/themes as needed

• Grow audience base through the product portfolio, innovation, marketing mix activities and the deployment of communication platforms

• Advocate and drive internal and external share-of-mind, confidence, and retailer support for audience themes; influence global and local growth ambitions

• Foster strong internal relationship with Markets & Channel (M&C) marketing, Global Product Development and Business Unit Customer Teams to deliver integrated, comprehensive activation plans across marketing channels and platforms

• Manage partnership (IP, agency, and vendor) relationships as designated brand responsibilities require (Business Reviews and Brand Updates)

Business Management (40%)

• Influence and collaborate with Global Product Development to develop audience portfolios to meet the growth ambitions of the US Business Unit

• Develop Go-To-Market Plans for new-to-world product/franchise launches andoptimizebase portfolio go-to-market plans

• Develop annual audienceobjectivesto inform budget allocations and communications strategies to ensure efficient and effective marketing plan executions for LEGO® franchise(s)

• Holistic business ownership and thought leadership; constant analysis and evaluation of audience performance and partnering with Brand Delivery Team on corrective actions where necessary

• Establish Measurement & Evaluation plans; feedback findings to Global and Markets & Channels partners tooptimizefuture plansand portfolios

• Thought leadership and strategic setup of audience presentations to customer sell-in of product lines and critical marketing programs

• Deliver value to Brand Delivery, Customer, TradeMarketingand eCommerce teams to build shopper activation plans to drive performance

Play your part in our team succeeding

Bring your marketingexpertiseto our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to design our annual audience go-to-marketstrategies, franchise portfolio choices,communicationsplatformsand innovations to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing departmentis responsible forcrafting and fostering consumer demand by converting audience, shopper, and market insights into compelling, creative, and innovative marketing programs thatremaingrounded in a strong commercial understanding and focus.

This individual will join the US Brand Management Team as a Brand Manager, serving as the strategic lead to drive sustainable growth among the LEGO® Group’s Adult-Focused Franchises by designing innovative strategies and marketing plans. The role reports directly to the US Brand Director.

Do you have what it takes ?

• A solid background in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus!

• Strong analytical skills and record ofidentifyingand capitalizing on commercial opportunities to drive brand growth and health

• Proven success in driving meaningful innovation. Consistently seeksnew ideasandnew approaches, not shying away to take educated risks.

• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.

• Experience driving strong retail partner relationships, crafting plans, and executing marketing programs to build joint commercial value with larger retailers

• Demonstration of strong understanding of Integrated Marketing channels, including digital marketing, critical metric setting, and measurement

• Ability to deliver multiple priorities simultaneously at scale with speed and on budget

• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues

• High levelproficiencyin Microsoft Office, especially Excel and PowerPoint,in order todrive quality business analyses and communication

• Previousexperience effectively marketing to adults as the end consumer and to multicultural or underserved audiences preferred

• Additionalexperience in digital marketing, trade marketing, public relations, orkey account management a plus!

• Some travelrequired

Additional details on this position

• The salary for this position has a range of $100,900 - $151,300 USD based onanticipatedresponsibilities, market benchmarks, and organizational constraints.The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law.The comprehensiveremunerationdetails, inclusive of benefits, will be communicated upon finalization of the employment offer.

• This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.

• Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model isa greatexampleof how we live up to our ambition. This 3dayin the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

• No relocationassistanceis offered for this position.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.