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Wayfair Brand Management Associate in Boston, Massachusetts

<p><strong><em>This role reports into our Boston office Monday-Thursday (remote flexibility on Friday).</em></strong></p>

<p>This role is on the Wayfair Inc. Brand &amp; Insights team with the goal to develop, strengthen, and grow the Wayfair brand while driving trial, preference, and long-term loyalty with our target audience. Key responsibilities include conducting market research including competitive benchmarking and macro consumer trends, partnering with consumer insights on brand health tracking, updating brand materials, and maintaining brand integrity across key consumer touchpoints. This role helps develop our brand strategy and go-to-market strategy by deeply understanding the consumer, the competitive landscape, and the core brand offering.&nbsp;</p>

<p><strong>Roles &amp; Responsibilities</strong></p>


<li>Support strategy development by conducting competitive research, monitoring trends, and partnering with Consumer Insights to stay up to date on brand health tracking</li>

<li>Own annual GTM brief in partnership with Creative Development, Curated Merchandising and Content to ensure brand priorities, customer mindsets and macro trends are integrated into marketing content each season</li>

<li>Partner closely with the Customer Insights team to distill and distribute customer insights to guide brand priorities and educate cross-functional teams on monthly and quarterly brand narrative&nbsp;</li>

<li>Identify, centralize and share out brand, marketing, and industry trends and best practices to ensure teams are informed on the macro environment and relative current events</li>

<li>Help drive brand thinking and evangelism through the entire organization to promote functional excellence and improve internal adoption and understanding of our brand platform</li>

<li>Support in building the brand management community across brand and geos to foster collaboration and best-practice sharing&nbsp;&nbsp;</li>

<li>Provide light-touch creative feedback to ensure the brand is accurately and optimally represented to the customer in all external-facing material</li>


<p><strong>What You’ll Need</strong></p>


<li>1-3 years of experience working in brand marketing in a consumer brand, agency, and/or consulting capacity&nbsp;</li>

<li>A deep understanding of and curiosity about consumer behavior</li>

<li>Demonstrated balance of being highly analytical and originally creative</li>

<li>Excellent interpersonal skills and ability to influence senior-level and cross-functional stakeholders&nbsp;</li>

<li>Ability to communicate a high-level brand vision as well as give tactical creative feedback</li>

<li>Strong verbal and written skills including distilling data into compelling, insight-led presentations</li>

<li>Superb project management skills including the ability to work on multiple projects at once</li>

<li>Critical thinking including the ability to break down complex ideas and generate insights and solutions or strategically build a story from large data sets</li>

<li>An ownership mindset with the ability to streamline processes and thrive in a highly ambiguous and fast-paced environment with a “get stuff done” attitude</li>

<li>Collaborative team player who wants to see the whole team succeed and thrive</li>

<li>Familiarity with the latest market trends and best practices especially as it relates to the target consumer</li>


<p>&nbsp;</p><div class="content-conclusion"><p><strong data-stringify-type="bold">About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.</p>

<p>Your personal data is processed in accordance with our Candidate Privacy Notice (<a class="c-link" href="" target="blank" data-stringify-link="" data-sk="tooltipparent"></a>). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at&nbsp;<a class="c-link" href="" target="blank" data-stringify-link="" data-sk="tooltipparent"></a>.</p></div>