Ovia Health B2B Marketing Manager - Demand Generation & Growth Marketing in Boston, Massachusetts
Ovia Health is the leading family health and technology company for women and families on their reproductive health journeys. Our mobile apps for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence. We are on a mission to improve fertility and maternity healthcare, and to help women and families live fuller, healthier lives at home and at work. Join us!
We’re looking for an experienced B2B marketer and compelling storyteller with demonstrated success in the B2B marketing, demand generation, and/or employer benefits space to drive our marketing strategy, messaging, materials, and events. You will lead a diverse range of campaigns from strategy and design through development and execution. You will have a meaningful impact on Ovia Health’s brand and marketing strategy, while also contributing to our vision to improve the world for women and families!
Own the growth marketing strategy for our maternity and family benefits solutions for employers and health plans, leading demand generation and sales support
Develop content and digital marketing strategy and plan to drive demand, grow pipeline, and nurture prospects in target segments. Enable Sales reps to build and nurture relationships by equipping them with personalized content to engage with prospects and customers at multiple touch-points
Drive benefits events and conference strategy and execution, including planning, setup, collateral, participation, speaking and other
Collaborate with Sales and Business Development leadership to define priority marketing strategies and align them them with overall growth strategy for the division
Drive successful conversion of prospective buyers to active customers through integrated mix of activities: digital, field, SDR programs
Develop, test and scale effective digital marketing campaigns across email, SEO, SEM, and social. Leverage data and analytics to create campaigns for at targeted audiences.
Oversee the company's web properties and marketing automation tools
Direct a structured and strategic analytics and reporting program that drives speed and clarity in decision making on investments
Define objectives and initiatives for B2B Employer and Health Plan marketing plan aligned to company mission and roadmap, and communicate calendar and key results internally
Understand and empathize with our amazing customers and end-users, their mindsets, goals, and motivations, and translate that understanding into creative and marketing campaigns
Leverage Ovia Health’s clinical research and reach to millions of women and families to engage our customers and lead the way in how women and families should be supported in the workforce and the healthcare system
We value smarts and drive! We'd also like to see:
7-10 years of marketing experience with ideally 2+ years experience in the growth marketing, B2B or healthcare space
Passion for supporting women and families in the healthcare system and workplace
Broad knowledge and proven experience in demand generation, digital, social, and sales enablement
Intellectually curious, agile, adventurous, and innovative professional who is excited to come to work everyday to solve meaningful problems!
Prior experience with marketing tools (HubSpot, Salesforce, Google Analytics etc.)
Excellent project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex, fast-paced environment
Desire to strive for breakthrough campaign ideas that deliver positive ROI and meaning to our customers’ organizations and users’ lives
Ability to use analytics and data to tell a story, and report on content, social, and web performance, conversion ratios and other KPIs
Experience at a fast-paced, high growth environment or start-up a plus
Bachelor's degree required, MBA a plus
At Ovia Health, we’re on a mission to improve the world for women and families! Our mobile solutions and technology empower people to take control of their family healthcare and lives. We’re inspired by the millions of people who love and trust Ovia on their paths to parenthood. Join our team and mission!
We truly love what we do. We are a high-energy, innovative team that works hard and laughs a lot. Working at Ovia Health is a chance to be a part of something big and we value our employees tremendously. In addition to a positive, healthy work environment, we provide:
Tasty office snacks
Flexible work schedule
Two options for medical insurance coverage
Employer contribution to 401k
Terrific parental leave policy
We are always looking to make our team more diverse. Women, minorities, individuals with disabilities and veterans are strongly encouraged to apply.