Job Information
Boston University Audience Campaign Manager, WBUR Operations in BOSTON, Massachusetts
Who We Are & What We Can Offer You:
WBUR is Boston’s NPR and a public media leader, producing exceptional journalism on-air, online, on demand and in real life. Our mission is to provide high quality journalism and enriching experiences that foster understanding, connection and community for an expanding circle of people. WBUR is member-supported and licensed to Boston University.
Employees at WBUR are a team of professionals who value truth, diverse perspectives and candid debate, creating a culture of mutual respect, passion, and belonging.
We’ve got exciting plans to keep innovating and building WBUR for the future.
We’re growing. And you’ll grow too.
We offer our employees a hybrid workplace, with a mix of remote, hybrid, and in-person work arrangements.
We also offer:
Health (https://www.bu.edu/hr/employee-resources/benefits/) and Well Being (https://www.bu.edu/wellness/) Benefits including Gender Affirming Healthcare (https://www.bu.edu/hr/employee-resources/resources-for-trans-and-nonbinary-employees/health-benefits-and-gender-transition/)
Paid Time Off, Holidays & Intersession (https://www.bu.edu/hr/holiday-intersession-announcement/)
Tuition Remission and Professional Development (https://www.bu.edu/odl/) through Boston University
The Opportunity and Who You’ll Work With:
We are looking for an Audience Campaign Manager who will have the primary responsibility of managing and overseeing the delivery of communication from Salesforce’s Marketing Cloud. This is a new role at WBUR and your initial focus will be to set up a “hub and spoke '' model to work with various departments to operationalize communication delivery in our Salesforce Marketing Cloud which is being implemented. The primary function of this role is to develop and deploy integrated audience communication campaigns, including crafting strategy, aligning WBUR teams, developing audience segments, building email nurtures utilizing Salesforce communication journeys, owning top of the funnel strategy working with internal teams, and measuring results. The first phase will be to work with each team to prioritize top segments in Salesforce’s CDP and create communication journeys in the Marketing Cloud. This role will report to WBUR’s Chief Operating Officer.
As Audience Communication Manager, your responsibilities will include:
Operationalize a new process at WBUR to ensure the voice and brand of communications is consistent and of the highest quality that reflects our journalistic excellence. Ensuring uniformity in communication.
Working with internal teams develop personas for segmentation as foundations for our communications efforts. Personas that allow us to deliver “personalized” communications by offering our audience content that matters to them.
Create top of the funnel campaigns and monitor their effectiveness along each journey.
Coordinate in building persuasive communications that drive conversion.
Optimize communication journeys that can be leveraged across editorial, membership, and membership teams. to ensure efficiency and lessen duplicative efforts.
Work hand-in-hand with all stakeholders to optimize digital audience touch points – such as email, website messaging, mobile app notifications, direct mail and SMS.
Drives a culture of defining success - measuring performance and continuous feedback to the teams effectiveness through analysis and reporting the tools.
Work in Salesforce’s Marketing Cloud to optimize its capabilities.
Planful approach using exceptional organizational and communication skills.
Plan in close collaboration with project teams and project sponsors. Create project timelines and then own the monitoring, communication, and accountability to adhere to the timelines.
Define success measures and at iterative checkpoints, and track accordingly.
Proactively manage issues and risks.
Ensures fluid communication within the project team and with project sponsors
Create clear presentations for leadership that summarize the status of our marketing communication efforts.
Maintain understanding of relevant applications and/or infrastructure technologies. Stay current on relevant technology capabilities and best practices and communicate key capabilities and opportunities to teams.
Required Skills
What You’ll Need to Succeed:
Education and Experience:
Bachelor's degree or equivalent/relevant experience.
3- 5 plus years of Salesforce Marketing Cloud experience or equivalent with demonstrated experience in managing complex technology deployments.
Experience in multi-channel automated communication
Experience with CRM software (Salesforce preferred)
Copywriting and/or exceptional written skills and marketing experience are a plus.
Capabilities and Proficiencies:
An excitement about WBUR’s mission to provide an essential public good: high quality journalism and enriching experiences that foster understanding, connection and community.
Experience with change management and leading change management related to platform deployments.
Experience at non-profits, member-based organizations, media, or public media all a plus.
Experience with IT processes.
Proficient in Google sheets, Excel, Word, etc.
Orientation to documentation and controlled environment. Proficiency as fiscal steward to ensure project adheres to timeline and budget, checks in with stakeholders with progress reports, facilitates resources to reduce obstacles and challenges, and proactively mitigates potential risks and liabilities.
Ability to see ahead of needs and anticipate requirements and opportunities.
Ability to analyze project areas and components on a micro and macro level, draw logical inferences, and contribute/communicate insights including broader operational opportunities to fully optimize WBUR’s investment in Salesforce.
Business acumen to quickly understand areas to focus.
Exceptional communication and written skills.
Anticipates questions and exhibits ability to simplify messages for all spectrum of audiences.
Ability to reframe complex problems in simplified approaches and solutions.
Experienced with facilitating discussions to arrive at comprehensive decisions.
Thrives at a high pace.
Calm and composed mindset and approach to project management.
In an ongoing effort to enrich our organizational culture, WBUR is committed to building a staff and leadership team that reflects the diversity of our city, region and nation.
Designing an organization where everyone thrives, creating connection and community that permeates our workplace requires real change across all facets of what we do and who we are.
We must hire, support, develop, advance and retain diverse talent at all levels of the organization with a standard of inclusive excellence.
If you are excited by this opportunity and have a passion for our mission - whether you meet all or some of our criteria - we want to talk to you.
Please note all newly hired staff and faculty will need to be in compliance with Boston University’s COVID-19 Vaccination and Booster Requirement (https://www.bu.edu/hr/hr-covid-19-resources/vaccine-required-for-faculty-and-staff/) within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption ( instructions (https://www.bu.edu/hr/hr-covid-19-resources/upload-your-covid-vaccination-documentation/) ). For further information on the University’s response to COVID-19, please visit the COVID-19 Resources (https://www.bu.edu/buohc/covid-19/) site.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.
Required Experience