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Keurig Dr Pepper Associate Manager, Omnichannel Marketing in Boston, Massachusetts

Job Overview

The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. In order to meet this changing landscape, KDP has created a hybrid team of talent that integrates eCommerce and Shopper Marketing. This role combins the skills needed to succeed online, with engaging Shopper Marketing strategic communication, and in-store activation, as one Omnichannel structure with which to speak to retail and the shopper.

As the KDP Associate Manager of Omnichannel Marketing for Meijer and Hyvee, you will be working with the Senior Director of Omnichannel Marketing on the integration of Digital Marketing and traditional Shopper Marketing for the Keurig Dr Pepper portfolio at Meijer and Hyvee. You will support in-store conversion and online sales, and partner with the national retail sales (NRS) team to achieve growth targets using all path-to-purchase conversion drivers (digitally and in-store) for joint business success. Along with the growth of grocery pickup models and online sales, in-store activation remains a crucial point in the path-to-purchase so you will lead the development of attention-grabbing in-store events, merchandising including point-of-sale materials (e.g., shelf-talkers, shippers, display POS) and innovative ideas, collaborating with Meijer and Hyvee to intercept and impact buying behaviors.

You and your manager will be an Omnichannel center of excellence for KDP’s ongoing ecommerce and shopper transformation at Meijer and Hyvee. To achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges with regards to the evolving shopper landscape. You will be able to utilize your knowledge of ecommerce, grocery pickup models and in-store shopper influence points to drive a cohesive and seamless shopping experience for Meijer and Hyvee shoppers. There is high collaboration required for this integrated role so you will also work closely with other Commercial and eCommerce functions (e.g., Data Science, Digital Shelf, Media, Shopper Insights, Revenue Growth Management) as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across KDP’s categories.

RESPONSIBILITIES:

  • Be the internal and external face of Keurig Dr Pepper’s (KDP) Omnichannel team for the full KDP portfolio at one of the country’s most critical and fastest growing Omnichannel retailers, Meijer and Hyvee.

  • Build and execute fully comprehensive OMNI marketing programs (in-store and online) to drive conversion and deliver annual operating plan

  • Leverage the Meijer and Hyvee digital shelves to drive conversion by optimizing digital shelf content for search engine optimization and Meijer and Hyvee digital shelf processes

  • Create and execute campaigns within Meijer and Hyvee media networks including briefing, analyzing proposed plans to ensure it meets brief objective, analyzing campaign performance, and unlocking value added opportunities to drive conversion of KDP products at Meijer and Hyvee.

  • Utilize strong communication with all stakeholders regarding customer, channel and industry insights and competitive trends

  • Proactively share best practices and eCommerce learnings with peers and broader commercial team

  • Develop collaborative partnerships externally with key customer stakeholders.

  • Leverage internal cross-functional partners such as shopper insights, category management, sales, marketing, supply chain and RTM ecommerce operations team to achieve AOP goals.

  • Collaborate with Merchandising, KDP’s agency of record and Meijer and Hyvee to create unique and eye-catching in-store creative, POS and retailtainment opportunities

  • Operate as a member of the KDP Meijer and Hyvee teams, influencing with Omnichannel thinking through annual planning, investment allocation and growth targets

Requirements

REQUIREMENTS:

  • Bachelor’s degree minimum, with 4+ years of commercial experience

  • MBA preferred, but not required

  • Prefer experience in “Fortune 500” company, or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industries

  • Prefer previous experience and understanding of Meijer and Hyvee and/or an Omnichannel environment

  • Ideal candidate will have digital and/or shopper experience

  • Well organized, disciplined planner and leader of change

  • Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

  • Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

  • Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence

    #IND1

Company Overview

Benefits Built for You

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/ Females/ Protected Veterans/ Disabled

About KDP

Keurig Dr Pepper (NYSE: KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

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