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Adidas America Associate Manager, Global Brand Marketing (Energy Collaborations) in Boston, Massachusetts

Associate Manager, Global Brand Marketing (Energy Collaborations)

The Associate Manager, Global Brand Marketing provides support in creation of marketing strategy, activation plans and produced creative content for Energy Collaborations – Collab product drops between Reebok and external brand partners. This role supports Reebok’s business goals, working with key internal stakeholders and external partners to deliver shared business results.

Key Accountabilities:

Creative Leadership

  • Collaborate with brand partners and creative agencies to drive creative development from conceptual development, through production and local activation (with guidance from Senior Manager)

  • Help to author agency briefs across various marketing touchpoints including advertising, editorial, influencer strategy, etc.

  • Manage and oversee content creation (shoots, interviews, etc.) for seasonal initiatives and product drops across all channels including retail, .com, paid media, social and PR

Operational Excellence

  • Manage marketing project timelines, keeping agency timelines aligned to internal and partner approval schedules, ensuring campaign delivery on time and in full

  • Facilitate key meetings for marketing review (internal creative review, legal, partner reviews, etc)

  • Create and maintain project status documents

  • Manage production budget for all assigned projects

  • Work with internal stakeholders to facilitate sample ordering process

Strategic Planning

  • Work with Product Marketing and Concept to Consumer team (CTC) to truly understand the product’s positioning, distribution and consumer, ultimately helping ensure effective marketing positioning

  • Manage our partners’ brand standards, ensuring all content is on-brand for both Reebok and partner, ensuring consistency across all assets

  • Participate in team brainstorming sessions, bringing new ideas and partners to the table that are rooted in consumer insights and industry trend

  • Champion a “digital first” mindset by collaborating with internal Digital Brand Commerce team to ensure seamless digital storytelling that’s optimized for conversion

Marketing Activation

  • Collaborate directly regional marketing teams to understand local marketing needs, and to ultimately help activate locally Marketing Activation

Knowledge Skills and Abilities:

  • Experience working on integrated marketing campaign tactics including digital, public relations, influencer marketing and retail point-of-sale

  • Team player with the ability to partner with internal colleagues, external brand partners, and external agencies/vendors

  • Creative thinker; always on the lookout for the next opportunity

  • Self-starter; able to take direction, but confident in own decision-making and ability to manage projects autonomously

  • Outstanding organizational skills; the ability to prioritize, multi-task and manage time

  • Excellent communications skills – both verbal and written – with a passion for storytelling

  • Ability to deliver effective presentations and influence within a highly matrixed organization

  • Proven analytical and problem-solving skills

Qualifications:

  • Bachelor’s degree preferred

  • Proficient in all Microsoft Office applications

  • Must be willing to travel (domestic and international) 10-20%

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Associate Manager, Global Brand Marketing (Energy Collaborations)

Brand: Reebok

Location: Boston

TEAM: Marketing & Communications

State: MA

Country/Region: US

Contract Type: Full time

Number: 336688

Date: Jun 10, 2021

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