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Pearson Associate Director - UX and Conversion Rate Optimization in Boston, Massachusetts

Associate Director - UX and Conversion Rate Optimization

Description

UX and Conversion Testing Manager Remote/Orlando/All locations

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. Plus, start enjoying your employee benefits from day 1!

We value diversity and inclusion

We value the power of inclusive culture, so we embed diversity and inclusion in everything we do.

Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://www.pearson.com/careers/diversity-and-inclusion.html

This role can be located in Orlando or REMOTE, preferable eastern timezone compatible

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Summary

The CRO Manager/ UX Testing Manager is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction as well as cross collaboration with varying teams included but not limited to web conversion, development, creative services, and specific channel owners. The ability to set a vision, lead a team with a focus on UX/UI, and stay on top of industry shifts. This role can also be client-facing from time to time.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy in from multiple constituents in a collaborative cross functional environment

Qualifications

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum 5 years’ experience in web/UI/UX conversion optimization

  • Minimum 3 years’ experience managing a team of Conversion Analysts.

  • Sr. level position requires expert level experience in the following areas:

  • Advanced knowledge of web analytics and online testing applications such as Google Analytics & Tag Manager, Optimizely, Adobe Target, Crazyegg, Google Optimize 360 etc.

  • Experience with user feedback platforms such as UserTesting, Qualaroo, Loop11, Kampyle, etc.

  • Experience with testing and optimizing responsive design for mobile sites and landing pages

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns

  • Experience in digital marketing for lead generation, channels, sources, best practices and KPI’s

  • Strong foundation in statistics with analytical & problem solving skills

  • Deep knowledge of paid (PPC) and organic (SEO) search practice and methodology, including architectural and design competencies, content and writing

  • Understanding in HTML, JavaScript, and JQuery

  • Experience within education industry a plus

Supervisory Responsibilities

Will supervise a team of Conversion Analysts

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-RE-Remote

Other Locations US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Experienced

Shift: Day Job

Job Posting: Nov 17, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2010664

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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