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Merck Associate Director, US Oncology Digital Engagement - Consumer in Boston, Massachusetts

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

This individual will lead the identification, design, execution, oversight, and optimization of the US Consumer digital campaigns and programs that support the strategic imperatives for our company's Oncology Franchise.

Primary Responsibilities :

  • Leading the development of digital promotion assets, such as emails, banner ads, alerts, web content, video, media/paid search content optimization, social media, disease awareness assets and other digital promotion assets

  • Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience

  • Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting

  • Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value

  • Working in an agile mindset: addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles

  • Contributing to the development of the brand building tools (L3)

  • Shaping the key strategic communication objective choices for assigned tumor(s)

  • Working collaboratively with multiple internal teams including Marketing, Media, Market Research, Analytics and Operations

  • Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process

  • Managing applicable budgets

  • Evaluating the revalidation of digital assets

  • Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable

  • Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process

  • Demonstrating our Company's Ways of Working principles

  • Conducting all activities in full compliance with our Company's policies, values and standards

Education Minimum Requirement

  • Bachelor's Degree required

  • Masters in Business Administration preferred

Required Experience and Skills

  • Minimum of 4 years’ experience in marketing or marketing support of pharmaceutical products

  • Demonstrated ability to execute a brand or customer marketing strategy

  • Experience and success in cross-functional leadership and teamwork

  • Strong knowledge of marketing principles

  • Constituency Management across hierarchical lines

  • Excellent project management skills

  • Strong communication, presentation, and negotiation skills

  • Agency management skills

Preferred Experience and Skills

  • Knowledge/experience with the US oncology marketplace

  • Product launch or launch planning experience

  • Experience working in an agile environment or scrum framework

  • Market research experience

Position Location : Upper Gwynedd, PA or Virtual

Residents of Colorado

Click here (https://survey.sogosurvey.com/r/O2fDro) to request this role’s pay range.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

#LI-Remote

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth .

Invent. Impact. Inspire.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Residents of Colorado

Click here (https://survey.sogosurvey.com/Survey1.aspx?k=SsQYWYYQsQRsPsPsP&lang=0) to request this role’s pay range.

Current Employees apply HERE (https://wd5.myworkday.com/msd/d/inst/1422$1533/rel-task/3001$14.htmld)

Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL [survey.sogosurvey.com]) if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)

EEOC GINA Supplement​

OFCCP EEO Supplement (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf)

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1

Requisition ID: R108616

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