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Takeda Pharmaceuticals Associate Director, Reimbursement, Access and Channel Marketing in Boston, Massachusetts

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Job Description

About the role:

The Associate Director, Reimbursement, Access and Channel Marketing will work cross-functionally across the Brand marketing teams, US Managed Markets, Reimbursement, Medical Affairs, and Field Sales to develop strategies, execute programs and collateral that communicates the value proposition of the brands to organized customers.. You will report to the Reimbursement, Access & Channel Director.

How you will contribute:

  • Assess and Develop strategies/opportunities (marketing or contracting) for key accounts, in collaboration with cross functional partners.

  • Facilitate appropriate promotion of the brands and services with organized customers

  • Manage PRT initiatives (Materials, re-Approvals, & Updates to Existing Resources)

  • Lead and Develop tools/dashboards to measure success of contracts and service agreements.

  • Manage Advertising & Promotions (A&P) expense targets which may include budget management for the function including: budget phasing, tracking and ongoing oversight

  • Effectively collaborate and communicate with cross-functional partners such as managed markets, medical, regulatory, legal, sales, sales training and business insights to launch and pull-through marketing initiatives

  • Partner with sales and training to develop and execute customer content for national and regional sales meetings to support KAM team trainings

  • Responsible for tactical and budget planning.

  • Manage the market research received for respective initiatives, analyze the data for strategic decision-making, and insights in support of and advancement of the Hematology portfolio within specialized hemophilia treatment centers, health systems and integrated delivery networks (IDNs), specialty pharmacies and distribution partners, and health care providers.

Technical/Functional (Line) Expertise

  • Must be fluent in analyzing and deriving business insights from performance data with the ability to communicate findings to develop/inform strategic insights

  • Proficiency in Microsoft Excel and PowerPoint required

  • Experience working with organizational key accounts

  • Experience in marketing and marketing to strategic customers (e.g., hospitals, specialty or retail pharmacies, wholesalers)

  • Experience in development and execution of promotional collateral with the ability to articulate the value and leverage internal and external "voice of the customer" to anticipate and identify product and/or program needs

Leadership

  • This individual is responsible for understanding our customer strategies, identifying gaps and suggesting programs that prioritize outcomes while aligning to brand strategic imperatives. We expect you to innovate, find and recommend solutions that will optimally place our promotional messages with both HCP and patient audiences in multiple platforms

  • With responsibilities spanning multiple brands, you will have line of sight across the entire HEM promotional mix and must seek solutions that can help guide product brand leads across the HEM franchise to address evolving market needs to ensure long-term leadership

  • Must effectively and simply communicate promotional insights for non-technical audiences from dense data sets, leading thought around the metrics that matter

Decision-making and Autonomy

  • You must be able to balance short-term judgment calls to manage time-sensitive situations, escalating larger issues proactively to compliance and/or leadership

  • Be an enterprise thinker who can bring fresh perspectives and willing to experiment with new ways of thinking to increase the value we bring to our customers and patients

  • You must demonstrate independent judgment and decision-making while being aligned with the strategic imperatives of the business and functional leaders

  • This role independently evaluates performance metrics and directs multiple agencies to optimize execution

Interaction

  • You will be highly collaborative, both with the HCP and Patient leads and must also influence the broader HEM marketing team

  • Cultivating strong, trusting working relationships with PRT reviewers is a strong predictor of success for this role given the size and complexity of tactics taken through review

  • You will benefit from an inherent curiosity in how the marketing team is thinking through the aspects of their messages and promotions, and increasingly how the sales team is using their enhanced resources

Innovation

  • We ask that you have the ability to develop strategies through synthesizing disparate data to identify gaps and design innovative solutions to address needs across the reimbursement, access and value function

Complexity

  • Eight brands, four promoted products in a very complex market

  • Working cross functionally independently and maintains strong internal and external relationships to persuade and negotiate agreements while protecting Takeda's strong culture and reputation.

Minimum Requirements/Qualifications:

  • Bachelor's degree required, advanced degree preferred, but not required

  • Generally has 6-10 years of experience in the pharmaceutical industry

  • 10+ years of related experience in marketing preferred

  • Strong cross-functional collaboration skills and proven ability to advance and drive tactics in a matrix organization

  • Proven ability to develop tactics aligned with organizational strategic imperatives

  • Proven ability to manage multiple projects simultaneously

  • Demonstrated strong leadership, interpersonal skills and excellent communication across functions, organizational levels and cultures to help deliver business results

  • Strong project management skills with demonstrated ability to plan, prioritize, and execute

  • Apply Competitive Intelligence learnings into Marketing Plans, develop and execute tactics to address competitive threats

  • Strong familiarity with regulatory A&P approval processes

  • Up to 25% travel may be required to meet customer and business needs.

What Takeda can offer you:

  • Comprehensive Healthcare: Medical, Dental, and Vision

  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs and company match of charitable contributions

  • Family Planning Support

  • Flexible Work Paths

  • Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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