Job Information
Publicis Groupe Associate Director, Content Strategist in Boston, Massachusetts
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
As Associate Director, Content Strategy, your content marketing expertise will be essential to support and inspire content initiatives for our client. This candidate must be insight driven, digitally savvy, and come to work every day with new ways of thinking about how content can transform the brand experience. You have a pulse on what is trending, what is part of culture, and how to break through.
You have a proven track record of crafting ideas to serve them up to audiences in novel, innovative, and engaging formats and styles. You have the unique ability to start with the strategy, sell it into your clients and team, and see it through to publication - whether that be through a media partner, a creative team, or phone capture.
You have experience working alongside creative teams, analytics teams, and media teams to approach challenges as an integrated marketing team vs. an individual department. You are curious and passionate. You enjoy keeping up with the ever-changing landscape of content and social media to find new ways to engage consumers.
Day-to-day, your role will include:
Helping to identify and execute opportunities by client and client partners
Elevating the role of content within each of the campaigns for the client
Uncovering content opportunities for client(s)
Write POVs and share inspiration relevant to client business
Build client presentations to sell concepts
Ideate new content ideas with team members
Partner with social media team, editorial team, and media team to increase content engagement across digital platforms
Collaborate with cross functional teams
Recommend and implement best practices for content across teams and clients
Partner with analytics to optimize content performance across owned channels
Qualifications
Requirements:
7-9 years of experience
Detail oriented
Experience working at an advertising agency
Proven experience creating content and ideas for digital and social channels
Understanding of media offerings, formats, and placements
Ability to communicate and collaborate with creative teams, media teams, and analytics teams
Enthusiastic learner with a problem-solving approach to challenges
Experience with financial services a bonus
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.