Merck Associate Director, CA & E MAHI Brand Manager in Boston, Massachusetts
Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, in accordance with applicable law.
Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.
Summary of the Job and Role Purpose:
The Companion Animal and Equine (CA & E) MAHI (our company's Animal Health Intelligence) Brand Management Associate Director is a leader in connected pet products who will have P&L responsibilities for Sure Petcare brands including monitoring devices, ID, pet recovery, and services. The CA & EQ, our company's Animal Health Intelligence Brand Management Director role is entrepreneurial in nature and is responsible for developing the go-to-market strategy for new markets and products to ensure global growth opportunities and refining marketing strategic plans for existing services; especially those with subscription-based models. This role requires close collaboration within the CABU Marketing group to align and support strategies for the Animal Health biological and pharmaceutical portfolios.
Reporting to the CABU Marketing Executive Director, the CA & EQ our company's Animal Health Intelligence Brand Management Associate Director has 1 direct report. These individuals work together to develop marketing strategies to position enhanced pet care through the use of data and technology specific to the wellbeing of individual pets. The CA&E MAHI Brand Management Associate Director contributes to a best-in-class marketing organization by establishing and contributing to the establishment of a culture that promotes innovation, continuous improvement, a customer-focused mindset, and values feedback and inclusion to develop talent.
The CA&E MAHI Brand Management Associate Director also takes the lead in expanding the business across various regions and new markets, driving new and improved business in existing geographies, and develops pricing strategies with the goal of satisfying MAH and customer needs.
Essential Accountabilities: Strategic, Operational, and Leadership Responsibilities
Strategic responsibilities may include, but are not limited to : (30%)
Develop overall marketing strategic vision for the Health Intelligence suite of services and offerings for the profession and consumer
Develop a plan to expand business across existing regions and new markets for future expansion
Develop and deploy product marketing campaign(s) and asset packs for roll outs at the field level for use across multiple marketing channels
Lead efforts to develop joint marketing programs across the portfolio and with external partners
Partner with the global sales and marketing teams to utilize existing collateral
Analyze market trends and competitor activity to develop winning product positioning
Marshall resources to support competitive strategies and yield return-on-investment
Operational Responsibilities may include, but are not limited to : (60%)
Ensure the overall delivery and quality of our company's Animal Health Intelligence offerings to customers
Design and implement go-to-market strategies
Provide support for country marketing teams during the development and implementation of product marketing plans and launches
Ensure team develops product messaging and translates technical product details into must-have benefits for pet owners
Coordinate new product launches
Forecast required inventory and work with the production team to ensure availability of products and services
Conduct project evaluations using relevant KPIs and feedback from existing and prospective customers to feed into new product development, lifecycle management, and app development projects
Assist in the management and setup of local end consumer customer service as needed
Develop the Sure Petcare eCommerce site and business in partnership with the global and digital teams
Leadership Responsibilities may include, but are not limited to: (10%)
Lead, manage, and develop direct and indirect team members to increase talent, diversity, capabilities, and drive performance; participate in the recruitment of industry-leading talent to build a high-performing team
Proactively evolve culture through providing feedback, ongoing monitoring, and coaching to develop highly effective sales team
Champion, develop, and integrate a consistent strategic platform, mission, and purpose for the organization through close collaboration with CABU Leadership Team and other key stakeholders
Partner, communicate, and facilitate collaborative interactions with peer organizations to ensure objectives, tactics, and long-term strategies are aligned and executed appropriately to achieve business goals
Ensure plans/actions/decisions do not negatively impact other of our company's species / business units
Share best practices and organizational learnings with the Marketing organization and company-wide, where appropriate
Organizational Network and Collaboration
Internal Key Contacts:
Our company's Animal Health Intelligence, Marketing, Sales, Salesforce Enablement and Effectiveness, Integrated Customer Experience, Corporate Accounts, Distribution, Finance, Learning and Development, Communications, HR, Legal, Compliance, Field Professional Services
Country / regional marketing leads / teams
External Key Contacts:
Key industry opinion leaders
Customer executives to achieve the goals of the US Companion Animal & Equine business of our company's Animal Health
Animal Health Commercial Competencies
Demonstrate Ethics & Integrity
Focus on Customers
Act with Courage & Candor
Make Rapid Disciplined Decisions
Working Across Boundaries
Core Commercial Functional Competencies
Customer and Market Insights
Strategic Business Management
Product Knowledge & Portfolio Management
Regulatory & Compliance Knowledge
Companion Animal & Equine Leadership Mindset
Thinks Broadly – Places broader organizational interests above own or team interest
Creates Strategic Visions – Creates a compelling vision for the team and has the ability to marry vision with other functions and influence others
Embraces an Agile Mindset & Coaching – Leads team using appropriate agile methodology for the iterative development of tools, processes, and ideas, as well as to solve systemic problems through employing adaptive experimentation, collective responsibility, and agile methodologies
Champions Leadership Development – Champions leadership development initiatives and practices that contribute to a strong, diverse succession pool; hires and develops the best leaders
Maintains a Growth & Transformational Mindset – Constantly looks for room for improvement and is open-minded and curious about new possibilities; adapts and embraces new practices, tools, and behaviors as the digital area evolves; understands and leverages technology to democratize, scale, and drive efficiency within every business action
Leverages Critical Metrics – Focuses on the critical metrics that drive unit and organizational performance
Connects Others (Super Connector) – Builds effective networks and acts with agility
Provides Coaching & Feedback – Makes coaching and providing feedback a priority across the organization; Demonstrates effective performance management; Holds direct reports accountable and ensures outcomes are achieved
Shares Power & Success – Shares power and success as a way to motivate teams and strengthen the organization; Pushes decisions down when appropriate; Empowers own team to make decisions; Encourages and supports others to express their views, especially on tough issues
Engages Others with Empathy – Appreciates and understands the perspective of others by putting oneself in others’ shoes in order to connect and respond appropriately
Displays Customer Obsessions & Ownership – Demonstrates understanding of internal and external customers’ needs and wants; Starts with customers and represents the voice of the customer, works backward, thinking long-term business goals and results; conducts planning to ensure teams are focused on items with the highest impact to the business; Holds employees accountable for maintaining and acting in accordance with a customer-focused mindset
Displays Resilience – Embraces ambiguity and drives for success with persistence
Background & Education:
5-8 years’ experience as a Product Marketing Manager, Brand Manager, Digital Consumer Manager, or similar
Proven track record of successfully launching consumer products into the market
Detailed retail and digital marketing experience: DTC and via E-commerce partners
Experience directing the development of integrated marketing communications
Prefer experience in an international/global role
Prefer experience in IOT and/or consumer subscription product marketing
Prefer demonstrated experience in financial analysis and project management
Detailed knowledge of companion animal markets, products, competitors, and industry dynamics
Demonstrable business acumen developed through full P&L management and accountability
Passion and aptitude for business analytics critical for guiding KPI development and measurement, market share acquisition and pricing strategies, revenue forecasting, and demand planning
Strong collaboration and influencing skills; ability to present and influence at all organizational levels including peer level, cross-functional teams, as well as executive management
DTC skills with an emphasis on digital marketing
Strategic capability to successfully manage portfolio of products at various lifecycle phases
Strong communication, influencing, and collaboration skills necessary for garnering senior executive and cross-functional support for key initiatives
Engaging interpersonal skills necessary for building strong relationships with key customers, industry associations, and internal business partners
Well-developed creative sense needed for managing and evaluating marketing agency recommendations
Self-starter and able to handle multiple tasks and priorities
Analytical mind and strong quantitative skills, with experience of conducting strategic market analysis
Ability to manage large A&P budgets effectively and efficiently
Proven track record of managing, leading, coaching, and developing high-performing teams
Approximately 35% travel may be required for this role including international
Location & Travel
Ability to travel 30-50% at times
Location: Madison, NJ
Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
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Flexible Work Arrangements:
Remote Work, Telecommuting
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Number of Openings:
Requisition ID: R142032
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