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KPMG Associate Director, Audit Industry Marketing in Boston, Massachusetts

Business Title: Associate Director, Audit Industry Marketing

Requisition Number: 74060 - 39

Function: Business Support Services

Area of Interest:

State: MA

City: Boston

Description:

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Audit Industry Marketing to join our Marketing organization.

Responsibilities:

  • Work closely with the National Audit Marketing team as well as specific National Audit Industry Leaders to develop an industry-specific Audit marketing strategy for one or more industries and execute upon that marketing strategy; Liaise with other relevant marketing teams in order to ensure optimal coordination

  • Serve as a strategic business partner to Audit Industry Leaders to define value proposition(s), key buyer challenges, solutions, value messages and positioning programs/exercises

  • Develop thought leadership and messaging strategy, ensuring a differentiated POV in-an-effort to push the envelope in an evolving digital consumption landscape

  • Develop a virtual / in-person event strategy which positions our full Audit capabilities across the relevant Industry/Industries and generates lead flow

  • Promote content, events and other initiatives across full spectrum of digital / social channels

  • Leverage leading MarTech tools to develop customer journeys that reflect KPMG's business priorities, drive awareness and generate demand for priority Audit services

Qualifications:

  • Minimum eight years of experience developing and executing upon a strategic marketing plan for a complex business, including the following skills: market research; navigating multiple stakeholders; ROI reporting; sponsorship identification and evaluation; deep project management; buyer persona development; buyer journey development; content strategy

  • Bachelor's degree from an accredited college or university

  • Executive relationship manager and trusted, strategic marketing advisor with a proven ability to collaborate and manage expectations of senior business leaders, work well with/between groups with complementary and competing priorities to achieve common goals

  • Excellent manager of people, timelines, plans, processes and budgets; very organized, disciplined and detail-oriented; exceptional oral and written communication skills; strong executive presence and presentation skills

  • Deep knowledge of the business environment, KPMG's scope of services and client issues, possess deep knowledge of leading practices, MarTech systems (Salesforce and associated systems), digital / social marketing, content marketing, external benchmarks and industry trends and understands how to apply them in the KPMG environment; know how to derive insights and report on impact to propose strategies for growth

  • Must be able to understand the dynamics of reputation/brand, relationship building and revenue opportunities in a holistic marketing approach, use data and analytics and deep marketing experience to devise growth programs and marketing plans which deliver against business goals, understand a target customer's values and needs and uses that knowledge to position services and solutions in the most relevant way, leveraging optimal channel mix; understand how to create a point-of-view that is engaging and compelling through various channels and demonstrates ability to ask probing questions to gather meaningful insights and maintains continuous awareness of emerging industry trends

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link (http://xn--hvg/) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

At KPMG any employee, partner or contractor must be fully vaccinated or have a reasonable accommodation for COVID-19 in order to go to any KPMG office, or to work on or in association with a federal contract (unless prohibited by applicable law).

GL: 4

GF: 15311

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