Merge Associate Director, Analytics in Boston, Massachusetts
Merge Creativity and Technology
We?re a premium marketing services company that merges creative, technology and media so our clients' businesses emerge to the top of their industry. With over 300 talents across offices in Chicago, Boston and Atlanta, MERGE offers full-service expertise in strategy, creative, experience-engineering, media and technology platform development.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.
Be Accountable and Responsible
Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting
Collaborating with cross-functional teams (Account, Creative, Media and Technology) to define measurable program goals and objectives
Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and reporting frequency
Developing actionable insights from the data and communicating the business impact of marketing investments
Managing one or more direct reports, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables
Serving as subject matter expert with respect to key measurement/data platforms (ad servers, site-side reporting packages, and BI tools)
Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends
These are the qualifications we?re looking for
7/8 years agency or client-side experience in the measurement and analytics discipline
Demonstrated past experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media)
Deep understanding of and experience with web site analytics packages (Google, GTM), online ad serving systems (DCM), social listening platforms, BI tools and dashboards (Tableau, Datorama) and related tools and services
Experience with cross-channel attribution and/or data visualization solutions a plus
Strong communication skills (written & verbal); comfortable with and capable of owning a client-facing role
Strong qualitative and quantitative skills
Detail-oriented and well organized
Mastery of Microsoft Excel and PowerPoint
Ability to manage timelines and multitask across a variety of projects
Bachelor?s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable
And here?s how we live our values at MERGE
Ability. We push ourselves to share our highest level of skill and competence. We dive in and try our hardest every day.
Agility. We stay flexible, nimble and incredibly responsive to client and market demands. We constantly bend our thinking and shift directions often. No problem.
Humility. Nobody ever admits to this. These are the people who push us all to be better and they take no credit. They seek new ideas and collaborate effortlessly.
MERGE embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.