Thermo Fisher Scientific Associate Digital Marketing Manager – Paid Search (SEM) in Boston, Massachusetts
Associate Digital Marketing Manager – Paid Search (SEM)
Requisition ID: 177146BR
When you join us at Thermo Fisher Scientific, you’ll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of more than $24 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
The Biosciences Division (BID ) is a $2.5 billion business with 4,000+ employees across the globe. Our team serves 480,000 customers with 70,000 products in 180 countries. The majority of the business comes from academic and government funded customers, with the rest of the business coming from the pharmaceutical, biotech and healthcare industries as well as from the industrial market. With more than 4,000 patents, over 770,000 scientific citations and 70,000 products, BID is grounded in science.
Location: Remote USA
How will you make an impact?
We are looking for a passionate digital marketer who will be responsible for planning, launching, maintaining, updating and optimizing paid search/SEM campaigns in support of the global SEM efforts for the Biosciences Division, nested under the Life Sciences and Laboratory Products Group (LSLPG). This role will be part of a highly matrix environment and collaborating with large, diverse teams across our company and the globe.
The ideal candidate has extensive hands-on and enterprise-level expertise in SEM and a firm understanding of other digital channels like SEO, Programmatic Display, Email or Social Media. To be successful in this position, you are proactive, analytical and constantly looking for new opportunities to improve performance and efficiency, driving automation and solutions at scale.
This is an opportunity to handle large advertising budgets and achieve results in a collaborative and high-performing digital marketing team using industry leading platforms. Make a difference in the world through innovative and analytical campaign optimization!
What will you do?
Collaborate with team members to develop, execute, measure and optimize SEM campaigns, aligned with business goals
Track critical metrics and budgets with established dashboards and pacing files
Find a better way every day, use automation and focus on solutions that scale
Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas
Provide project status updates to your partners to set expectations on timelines, communicate accomplishments, open questions and risks
Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies
Align with regional digital partners to understand regional needs and bring the global strategy to life
Respond quickly to shifts in the industry, in the regions or on a global level
Lead knowledge sharing sessions on the SEM channel (e.g. standard methodologies, strategy, industry updates, etc.)
Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software
How will you get here?
- Minimum educational requirement is Bachelor’s degree
Validated experience in B2C or B2B digital marketing, advertising or eCommerce
Advanced understanding of SEM using Google Ads, Bing Ads or other paid search engines
Advanced experience with bid management platforms (e.g. Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
Experience prioritizing multiple strategic clients including ownership and oversight of large budgets
Experience with keyword research tools (e.g. Moz, SEMRush, Conductor)
Experience with DMP management, including 1st party, 2nd party and 3rd party data
Experience with backlog management tools (e.g. WorkFront, Jira)
Knowledge, Skills, Abilities:
Excellent communication skills
Ability to present to a variety of business partners and leadership
Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
Use data and dashboards and communicate keen insights on improving critical metrics
Strong time management, planning and prioritization skills
Self-starter who identifies and leads process or channel improvement efforts
Standout colleague with a positive demeanor who goes above and beyond to accomplish business objectives
Attention to detail
Experience in agile methodology within a marketing organization is a plus
This position has not been approved for Relocation Assistance.
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Apply today! http://jobs.thermofisher.com .
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