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Highmark Health Associate CRM Marketing Developer in Boston, Massachusetts

Company :

Highmark Health

Job Description :


This job assists in the setup of campaigns in Salesforce Marketing Cloud and complementary digital platforms to support the accurate execution of audience selection, journey building, and personalization. This role works in partnership across the Marketing Experience team to understand strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions. The Associate CRM Marketing Developer will act as a Salesforce Administrator, interfacing with a variety of business partners, along with a tech team to ensure well-managed execution of processes and deliverables.


  • Own the setup and execution of multi-channel communications through Salesforce Marketing Cloud. Build, test, deploy, and analyze journeys within Salesforce Marketing Cloud.

  • Ensure ability to deliver campaigns according to pre-defined business rules and segmentation. Adhere to deadlines for integration of templates, content, lists, tracking tags, etc. Quality assurance (test) campaign lists and channel delivery within Salesforce Marketing Cloud.

  • Develops and maintains status reporting of all CRM campaigns to ensure transparency of project priorities and status to all stakeholders.

  • Leads internal and cross-functional (when needed) status meetings to ensure the successful end-to-end deployment of campaigns.

  • Other duties as assigned.



  • 1 year of marketing campaign management

  • 1 year of marketing operations


  • 1 year of client Relationship Management Marketing Platforms including Salesforce Marketing Cloud


  • Tech savvy with beginner understanding of Salesforce Marketing Cloud.

  • Ability to leverage critical thinking skills.

  • Marketing Campaign management/execution.

  • Excellent written, inter-personal, communication, and presentation skills.

  • Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously.

  • Execution-focused and results-driven with a passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented.



  • Bachelor’s degree in business, engineering, computer science or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.


  • None



  • None


  • None

Language (Other than English):


Travel Requirement:

0% - 25%


Position Type

Office- or Remote-based

Teaches / trains others


Travel from the office to various work sites or from site-to-site


Works primarily out-of-the office selling products/services (sales employees)


Physical work site required


Lifting: up to 10 pounds


Lifting: 10 to 25 pounds


Lifting: 25 to 50 pounds


Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:


Pay Range Maximum:


Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( )

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Req ID: J247047