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CTP Analytics Director in Boston, Massachusetts

Analytics Director

Looking for a role where you’ll make a true difference? At a company full of real humans , engaged in meaningful collaboration on projects we really care about? Look no further. CTP is seeking a new Director of Analytics who will work with and grow a nimble, talented team, leading our analytics strategy and measurement work for notable brands; Someone who’s curious and capable, eager to scale both our capabilities and the department for long term success. If this sounds like you, read on.

Key Responsibilities

  • Serve as the Analytics lead on multiple client projects and relationships, collaborating with cross-discipline leaders, connecting with multiple client stakeholders, and participating in new business pitches

  • Execute multiple forms of marketing and business analysis, leveraging a range of data sets, technologies, and statistical methodologies to arrive at meaningful insights and recommendations

  • Develop and manage a team of analysts, ensuring the successful completion of projects while continually fostering skill set growth

    A Day in the Life…

  • Analyze the latest real-time performance of campaigns, communicating progress relative to forecasts to key stakeholders, including ideas for optimization and experimentation

  • Join a new business call, explaining CTP’s outcomes-driven process, through interactive workshops as well as through visualized concepts and case study examples

  • Guide a client early in the campaign development process as to what they should focus their analytics efforts on, from sharing a sound business case to introducing new analytics solutions that maximize insight and learning potential

  • Brainstorm with CTP colleagues to craft a high-impact content experience across multiple brand touchpoints, leveraging data to inform decision making

  • Meet with analysts to problem-solve, collaborate on applying concepts, evaluate performance results together, and guide them towards client and project growth opportunities

  • Advance the development of a new, cutting-edge practice offering that can be leveraged as a valued service for our clients

    Desired Skills & Background

  • Bachelors and/or Master’s degree in Marketing, Marketing Analytics, Statistics, Economics, Business or Finance

  • 7+ years of professional experience in marketing or business analytics-related functions, whether in an agency environment or within a corporate business intelligence role

  • Demonstrated experience in analysis and insight development in the following fields:

  • Marketing contribution (to business performance, quantitative attribution methods)

  • Performance forecasting, benchmarking, and modeling

  • Paid/owned/earned channel analysis (holistic analysis encompassing all media channels)

  • Interactive experience analytics (ability to analyze all consumer touch points across an ecosystem)

  • Research and testing (understanding of market research principles and test design/execution/analysis)

  • High level of comfort with data translation, successfully organizing, blending, and transforming disparate data sets into a cohesive database structure

    Key Technology experience:

  • Ad-serving platforms (Google Campaign Manager/Ads, Facebook Ads Manager, Kenshoo, Marin, Google Ads, etc.)

  • Web & business analytics solutions (Google Analytics, Adobe Marketing Suite, etc.)

  • Data visualization and analysis software (Tableau, PowerBI, Google Data Studio, etc.)

  • Social and audience intelligence tools (Talkwalker, Meltwater, Sprinklr, etc.)

  • Business application tools (Google Sheets/Docs/Forms/Slides, Microsoft Word/Excel/PowerPoint, etc.)

  • Database translation and pipeline tools (BigQuery, MS SQL Server, Funnel, etc.)

  • Statistical analysis tools (R, Python, SPSS, etc.)

    CTP offers great benefits and is committed to an effective work/life balance for all employees. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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