Job Information
Boston University ACCOUNT MANAGER, ENTERPRISE, WBUR Business Partnerships in Boston, Massachusetts
Who We Are & What We Can Offer You:
WBUR is Boston’s NPR and a public media leader, producing exceptional journalism on-air, online, on-demand, and in real life. Our mission is to produce high-quality journalism and enriching experiences that foster understanding, connection, and community for an expanding circle of people. WBUR is member-supported and licensed to Boston University.
WBUR is brimming with talent and ambition. Our colleagues work hard, strive for excellence, value truth, creativity, diverse perspectives, and open debate. Our culture is warm and welcoming — no matter what your role is — we work hard to ensure that everyone feels like they belong. On top of that people are both respectful and passionate about the work we do.
We’ve got exciting plans to keep innovating and building WBUR for the future. It’s a place to do meaningful work with interesting people and to learn and grow along the way.
We offer our employees both hybrid and in-office work arrangements.
We also offer:
Health (https://www.bu.edu/hr/employee-resources/benefits/) and Well Being (https://www.bu.edu/wellness/) Benefits including Gender Affirming Healthcare (https://www.bu.edu/hr/employee-resources/resources-for-trans-and-nonbinary-employees/health-benefits-and-gender-transition/)
Paid Time Off, Holidays & Intersession (https://www.bu.edu/hr/holiday-intersession-announcement/)
Tuition Remission and Professional Development (https://www.bu.edu/odl/) through Boston University
The Opportunity and Who You’ll Work With:
Position Type: Permanent, Full Time, Benefits Eligible
Work Format: Hybrid, 3 days onsite, 2 days remote. Out of state remote candidates will also be considered.
Schedule: Monday – Friday. Hours are typically 09:00AM-05:00PM ET. Occasional networking events during evening hours.
The Business Partnerships team is responsible for securing sponsorship and funding for editorial initiatives across all of WBUR’s platforms, including our local and national broadcasts, podcasts and on-demand audio, digital display and newsletters, live events, and custom content.
As Account Manager, Enterprise, you will be an integral part of the Business Partnerships team and report directly to the Sales Manager, Enterprise.
You will develop and maintain strategic advertising partnerships with direct clients and digital advertising agencies by identifying and developing new business opportunities with a primary focus on digital properties and custom content and a secondary on other platforms; offer solutions that help clients achieve their business goals; develop relationships and close business; and meet set sales targets.
Essential Functions:
(40%) Build and execute a sales pipeline plan with short, mid-range and long-term account targets. Manage and proactively sell to direct clients as well as advertising agencies.
(20%) Meet monthly and annual revenue goals according to sales plan through a deep understanding of WBUR’s digital product portfolio and available ad inventory (including streaming audio, podcasts, display, social platforms and custom content programs). Ability to cross-sell into broadcast and event space when it strategically aligns with a client’s goals.
(20%) Partner with digital operations to set proper expectations with customers and super-serve their needs. Develop presentations to direct clients and agencies designed to sell cross platform programs that align with client goals.
(20%) Coordinate with internal stakeholders to identify key initiatives that will expand WBUR’s digital sponsorship opportunities and grow our overall revenue.
Required Skills
What You’ll Need to Succeed:
Education and Experience:
Bachelor's degree or equivalent/relevant experience
1-3 years prior experience in a digital sales role including podcast and/or custom digital content.
Capabilities and Proficiencies:
An excitement about WBUR’s mission to provide an essential public good: high-quality journalism and enriching experiences that foster understanding, connection and community.
Excellent written and verbal communication skills.
Existing network of client and agency relationships.
Ability to design, deliver, and execute marketing strategies and presentations.
Prior demonstrated prospecting experience through cold calling, networking, and in-person events.
Demonstrated ability of reaching sales targets and revenue goals.
Proficiency with Google Suite/Microsoft Office.
Ability to work on multiple tasks and activities at once and flexibility to re-prioritize.
In an ongoing effort to enrich our organizational culture, WBUR is committed to building a staff and leadership team that reflects the diversity of our city, region and nation.
Designing an organization where everyone thrives, creating connection and community that permeates our workplace requires real change across all facets of what we do and who we are.
We must hire, support, develop, advance and retain diverse talent at all levels of the organization with a standard of inclusive excellence.
If you are excited by this opportunity and have a passion for our mission - whether you meet all or some of our criteria - we want to talk to you. After submitting your application – join our Talent Community (http://www.wbur.org/tc) !
If you require an ADA reasonable accommodation to complete your application and/or participate in the interview process, please let us know here (https://app.smartsheet.com/b/form/e75760cc73ac4d88af747ba128357eb3) .
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor .
Required Experience