Medidata Solutions, Inc. Account Based Marketing Manager in Boston, Massachusetts
The Account Based Marketing Manager is responsible for creating, executing and measuring demand generation programs that drive sales of Medidata’s offerings into the top accounts within the Life Sciences industry. This position works closely with internal marketing groups and the Enterprise Sales organization. This high visibility role will interface with sales and marketing leadership as well as executive client leadership. It will require exceptional creativity, the ability to innovate, and a “hands-on” approach to accomplish the work.
Establish relationships with Global Client Executives and educate them on the role of marketing within strategic accounts
Establish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboards
Identify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accounts
Develop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and live/online events with the goal of building pipeline and accelerating bookings
Work cross-functionally with Global Campaigns, Digital Marketing, Marketing Operations, and Demand Marketing to define and establish campaign workflows
Collaborate with Global Campaigns, Product Marketing, PR & Comms to tailor content based on key account strategy (e.g., customer stories, videos, social media, earned press, press releases, and other content)
Utilize ABM metrics to ensure business impact as measured by new pipeline, bookings, contact database growth, and account and contact engagement
Provide Global Client Executives with data and insights on key accounts
Up to 20% travel; mostly US regional-based
Proactive self-starter, demonstrating high initiative and critical thinking; proven ability to think strategically, with exceptional attention to detail in execution
Knowledge and experience in building and executing marketing plans and programs utilizing email and other outbound tactics, webinars, digital/inbound marketing, social media and face-to-face events
Ability to devise new and innovative communication methods and assets to articulate Dassault Systemes Life Science messages and value propositions to Enterprise level Life Science accounts
Ability to be innovative with program creation and problem resolution
Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for ABM activities
Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Excellent verbal and written communication skills
Excellent organizational and time management skills
Self-motivated, able to assume responsibility and work autonomously
Your Education & Experience:
Requires a minimum of 5-10 years of related work experience with a Bachelor’s degree; or equivalent experience
Requires a minimum of 5 years of experience in B2B field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
Experience using ABM strategies and tactics
Life Sciences experience is desirable
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata’s solutions have powered over 14,000 clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Medidata Solutions, Inc.
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