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Autodesk Account Based Marketing Manager in Boston, Massachusetts

Job Requisition ID #

21WD47127

Position Overview

Are you the kind of marketer that loves seeing your work make a direct impact on your business? Do you want to be a part of a team where innovation, challenging the status-quo, and pushing the boundaries of possibility are the norm instead of the exception? Do you love knowing all the details about your customers so you can build programs that make their businesses more resilient, more profitable, and more sustainable?

Autodesk is looking for an account based marketing manager to drive growth within a targeted set of accounts, ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services. This role requires extensive interaction and integration with the account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward.

Responsibilities

  • Collaborate with sales on account plans, marketing strategy, tools and customer programs

  • Identify marketing opportunities to intentionally support and drive the business

  • Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accounts

  • Plan out account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives

  • Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities

  • Foster peer-to-peer interaction in our customer base within their industry and across industries to enable customers to share best practices

  • Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services

  • Own execution of your programs including planning, logistics, budget, list management, follow up and reporting

  • Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective

  • Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support account objectives

  • Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place

Minimum Qualifications

  • Bachelor’s degree in marketing or related field with minimum of 5+ years in B2B enterprise software

  • Demonstrated ability to provide strategic and consultative input to sales team

  • Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution

  • Direct customer-facing experience in account-based, field marketing or solution sales role

  • Executive engagement and event management experience

  • Solid written, verbal, interpersonal and presentation communication skills

  • Self-motivated team player able to work cross-functionally

  • Experience using salesforce.com

  • Ability to travel - up to 30% during peak times

The Ideal Candidate

  • You’re an innovator. You understand account based sales and your accounts inside out, have the innate ability to propose and execute new approaches and programs to move account plans forward

  • You’re strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done

  • You enjoy being part of a team. In order to drive your own intentional account-based efforts, you create and leverage relationships and contacts internally to extend programs to customers

  • You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables

  • You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of customers, often serving as the ‘face’ of marketing to the customer

  • Executive presence. You have a natural ability to interface with internal and external executives

10 Things That Describe You

  • Marketing innovator

  • Relationship focused

  • Execution focused

  • Self-motivated

  • Entrepreneurial spirit

  • Ambitious

  • Results driven

  • Problem solver

  • Highly accountable

  • Natural networker

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .

Autodesk is the global leader in design and make technology, including industry-leading 3D design, engineering, and entertainment software and services, that offer customers better outcomes though automation and insights for their design and make processes. With over $3.5 billion in revenue and more than 12,000 employees, Autodesk has established itself as the leading provider of design and make technology that empowers innovators everywhere to achieve the new possible – for products, their businesses and the world. If you've ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you've experienced what millions of Autodesk customers are doing with our software. With a vision of a better world designed and made for all, Autodesk serves customers in architecture, engineering, and construction; product design and manufacturing; and digital media and entertainment industries. Its customers design, fabricate, manufacture, and build anything by visualizing, simulating, and analyzing real-world performance early in the design process.

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