Autodesk Account Based Marketing Manager, AMER in Boston, Massachusetts
Job Requisition ID #
The Autodesk Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership (ABSM), and will apply a data-driven methodology, continually testing and evaluating success of campaigns based on the impact to the business. The ABSM Manager collaborates closely across Marketing, sales, and SDR teams for a fully integrated approach.
Deliver account portfolio research and analysis to drive ABSM strategies
Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies to achieve customer and sales goals aligned to customer imperatives and outcomes for assigned accounts
Deploy multi-channel ABM 1:1 and 1:few campaigns, including crafting strategy, aligning internal teams, and project managing execution
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics
Collaborate with ABSM Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Work closely with Americas Growth Marketing to leverage high-performance ABSM Marketing tools and integrations
Account listening and intent data analysis for account portfolio
Develop annual account plans for assigned accounts
Customizeand execute a minimum of 1 campaign per account or cluster per quarter
Meet with sales partners weekly or bi-weekly to provide updates on account data analysis, review campaign strategy, metrics, and new activities
Provide monthly pipeline analysis and reporting
2-4 years of experience in account based Marketing or similar field, with the desire to learn more about account based Marketing
4+ years total of Marketing, business development, sales or related experience
Highly organized and efficient with the ability to develop and execute against an evolving plan
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
Team player that is able to work both collaboratively and autonomously
Strong project management, time management, prioritization, and organizational skills
Experience managing and prioritizing multiple projects simultaneously
Demonstrated ability to achieve results working cross-functionally with sales, Marketing, and product teams
ABM Martech familiarity preferred: 6Sense, Folloze, LinkedIn Navigat XiQ, Salesforce and Marketo
Ability to project manage
Proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically, but with exceptional attention to detail in execution
Click below to learn more about our benefits in the US.
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
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Salary is one part of Autodesk’s competitive package. For U.S.-based roles, we expect a starting base salary between $81,600 and $140,800. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
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