Massachusetts Creative Jobs

Job Requisition ID #

23WD68426

Position Overview

The Autodesk Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will approach strategy as a collaborative sales and Marketing partnership (ABSM), and will apply a data-driven methodology, continually testing and evaluating success of campaigns based on the impact to the business. The ABSM Manager collaborates closely across Marketing, sales, and SDR teams for a fully integrated approach.

Responsibilities

• Deliver account portfolio research and analysis to drive ABSM strategies

• Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies to achieve customer and sales goals aligned to customer imperatives and outcomes for assigned accounts

• Deploy multi-channel ABM 1:1 and 1:few campaigns, including crafting strategy, aligning internal teams, and project managing execution

• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize

• Iterate and optimize campaigns based on data and analysis of ABSM campaigns and tactics

• Collaborate with ABSM Marketing and sales teams (sales and Marketing interlock) to prioritize key accounts or key account clusters

• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

• Work closely with Americas Growth Marketing to leverage high-performance ABSM Marketing tools and integrations

• Account listening and intent data analysis for account portfolio

• Develop annual account plans for assigned accounts

• Customizeand execute a minimum of 1 campaign per account or cluster per quarter

• Meet with sales partners weekly or bi-weekly to provide updates on account data analysis, review campaign strategy, metrics, and new activities

• Provide monthly pipeline analysis and reporting

​ Minimum Requirements

• 2-4 years of experience in account based Marketing or similar field, with the desire to learn more about account based Marketing

• 4+ years total of Marketing, business development, sales or related experience

• Highly organized and efficient with the ability to develop and execute against an evolving plan

• Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders

• Team player that is able to work both collaboratively and autonomously

• Strong project management, time management, prioritization, and organizational skills

• Experience managing and prioritizing multiple projects simultaneously

• Demonstrated ability to achieve results working cross-functionally with sales, Marketing, and product teams

• ABM Martech familiarity preferred: 6Sense, Folloze, LinkedIn Navigat XiQ, Salesforce and Marketo

• Ability to project manage

• Proactive self-starter, demonstrating high initiative and critical thinking

• Proven ability to think strategically, but with exceptional attention to detail in execution

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https://benefits.autodesk.com/

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