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Facebook Account Based Marketing (ABM) Manager, WhatsApp Business in Boston, Massachusetts


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. More than 175 million people interact with businesses on WhatsApp every day. The WhatsApp Business Platform, our enterprise solution, helps medium and large businesses communicate with customers all over the world so they can connect with them on WhatsApp in a simple, secure, and reliable way.WhatsApp is looking for an Account Based Marketing (ABM) Manager to build out our enterprise business campaigns and outbound marketing strategy as we ramp up our focus on this audience. The ideal candidate is a self-starter who is able to strategically scale 1-on-1, high touch marketing campaigns to a number of top priority prospects. This role will work closely with content marketing, digital marketing, partnerships, customer success, and data/analytics teams to effectively plan, launch, and optimize outbound marketing campaigns. The ability to creatively problem-solve and effectively communicate across all teams, as well as with executives will be crucial for success.

Required Skills:

  1. Develop a comprehensive, cross channel, account-based marketing strategy that targets prospects based on data-based findings (industry, persona, and use cases, etc.).

  2. Drive and accelerate marketing driven pipeline based on WhatsApp business goals.

  3. Design and implement account-centric programs to grow customer usage of WhatApps Business Platform. Build, maintain, and lead marketing campaigns.

  4. Work closely with the Content Marketing team to ensure campaign content and messaging are aligned against target audiences and business segments.

  5. Ability to scale 1:1 experiences to a broader set of enterprise accounts without losing the high-touch white glove experience.

  6. Nurture a trusted relationship with the business partnerships team by serving as the primary contact responsible for the pipeline driving marketing campaigns happening to their target accounts.

  7. Establish a measurement and tracking framework by working with analytics stakeholders to create a KPI dashboard. Own reporting to cross functional teams and WA leadership.

Minimum Qualifications:

  1. 8+ years in B2B marketing with expertise in acquisition marketing, field events, campaign management, email marketing.

  2. 2+ years experience in account based marketing.

  3. Proven experience guiding cross functional teams.

  4. Communication skills - experience articulating vision and road mapping and facilitating concept and ideation with technical and non-technical stakeholders.

Preferred Qualifications:

  1. Experience running integrated B2B demand marketing programs which could include account-based tactics, events, Webinars, email, paid advertising, paid social media, etc.

  2. Demonstrated success defining marketing strategy and driving business results.

  3. A self-starter with experience owning projects and working independently in a fast paced environment.

  4. Analytical with a data-driven mentality and experience reporting results to all cross-functional stakeholders.

  5. Experience to effectively work within a matrixed organization.

  6. Experience inspiring and driving projects across a cross-functional team including Content Marketing, Partnerships, Product Marketing, Digital marketing, and vendors.

  7. Experience in project management - experience ensuring deadlines are not missed across all stake-holders and cross functional teams.

  8. Experience with one on one ABM programs and an understanding of pipeline, account engagement, and partnership team relationship management.

  9. Experience with cloud/technology vendors and an understanding of enterprise software technology and ABM technology stack.

  10. Experience setting and delivering against measurable marketing metrics, exhibiting excellent analytical reasoning and how to optimize a campaign with various data inputs.

  11. Experience thriving in a fast-paced, always changing, dynamic environment.

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at