BJs Wholesale Club Paid Social Specialist in BJ's Home Office, Massachusetts
Join a team of more than 25,000 team members, comprised of our home office and over 215 clubs and 3 distribution centers in 17 states. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their family and home. BJ’s Wholesale Club offers a collaborative, team-oriented environment where all team members can learn, grow and excel.
The Paid Social Specialist will lead the development and execution of Paid Social digital marketing strategies which generate membership signups, ecommerce traffic, and revenue. This role will be responsible for profitably driving Paid Social campaigns and assisting with Display and mobile app campaigns, as needed. Responsibilities will also include online metrics analysis with the ability to identify trends and apply appropriate insight and influence to change customer experience and online shopping behavior.
Responsible for executing and evaluating the effectiveness of the Paid Social media programs and demonstrating measurable results (ROI, CPA, ROAS)
Responsible for executing social media marketing calendar to support various ecommerce initiatives
Work with both internal and agency resources to execute on digital marketing initiatives
3+ years of experience in digital & social media marketing
Experience with digital marketing analytics and UI tools required (e.g. Google Analytics, Omniture, Google Ads, Facebook Business Manager etc.)
Communication skills, particularly in packaging content into presentations
- Support Senior Specialist across all digital marketing activations aimed at driving members sign ups and ecommerce initiatives
Create, execute, and report on marketing analytics and testing programs providing insight for optimization of Paid Social programs
Partners with brand marketing, creative & program management teams on optimizing digital advertising creative (banners, video) and creating integrated media campaigns
Responsible for executing Display and mobile app push marketing campaigns, as needed
Stay current on new developments and emerging partners in the online environment; utilize learning to drive marketing strategy
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States. The company currently operates more than 215 clubs, 145 BJ's Gas® locations and 3 distribution centers in 17 states. BJ’s is a Fortune 500 company and was the first retailer to introduce the warehouse club concept in the northeastern United States. Become an integral member of the BJ’s Wholesale Club team, where we help our Members stock up for less in a convenient one-stop shop.