Job Information
BJs Wholesale Club Manager of Public Relations in BJ's Club Support Center Marlborough, Massachusetts
Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we’re committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.
The Benefits of working at BJ’s
• BJ’s pays weekly
• Eligible for free BJ's Inner Circle and Supplemental membership(s)*
• Generous time off programs to support busy lifestyles*
o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty• Benefit plans for your changing needs*
o Three medical plans**, Health Savings Account (HSA), two dental plans, vision plan, flexible spending*eligibility requirements vary by position
**medical plans vary by location
BJ’s is looking for a motivated, energetic and strategic Manager of External Communications to join our corporate communications team. The manager is a proven storyteller with significant experience in traditional public relations, media, influencer marketing and deep knowledge of social media platforms. The manager must have extensive experience in understanding and leading public relations for a corporation or large retailer, identifying opportunities to secure media coverage, activating community and corporate events and ideating strong engagement and storytelling to create brand loyalty and drive the support of sales. Experience in corporate and crisis communications and proficient in executive writing is a must. Experience with social management tools is a must.
Major tasks, responsibilities and key accountabilities
Oversee day-to-day media relations and social media operations including monitoring media hits, content planning, creative execution, influencer programming and social media channel calendaring
Support key business priorities and engage members through brand-building in traditional public relations and social strategies
Plan and manage implementation of integrated public relations, influencer and social media plans that support a wide range of consumer-facing initiatives
Manage and help scale influencer programming and content with a focus on driving engagement, consideration and sales
Develop and implement comprehensive external communication strategies that align with the company’s goals and objectives
Collaborate with senior leadership to craft key messages and ensure they are consistently conveyed across platforms
Monitor and adapt communication strategies to respond to market trends, stakeholder expectations and any emerging requests
Draft, review and distribute press releases, media kits, speeches and other communication materials
Ensure all external communications are clear, accurate and aligned with the company’s brand and messaging
Manage the brand’s social media presence and oversee creative development and execution of content
Develop and execute seasonal and category specific campaigns, including influencer, social and media relations
Lead influencer programs for priority categories
Collaborate with partners in merchandising, marketing, membership, real estate and development and digital marketing to deliver external communications programming aligned with business priorities
Manage analytics using data-driven insights to refine and elevate communication strategies and improve outreach efforts
Oversee the management of the company’s visual and verbal brand identify in external-facing materials
Identify trends in public relations and social media that can help deliver against strategic objectives
Keep a strong pulse on emerging technology and platforms
Support overall corporate communications team and objectives in various areas including public relations, social media, community affairs, internal communications and crisis communications
Qualifications:
Bachelor's degree in communications, marketing or related field required
5 - 10 years of professional experience in public relations, external communications, influencer marketing and social media
Strong analytical skills, social listening and reporting capabilities
Proficient experience in crisis communications, corporate affairs, social content creation, media buying across social channels, social strategy development and influencer marketing
Strong interpersonal and communication skills
Proven storyteller and effective communicator
Highly collaborative with internal and external partners
Excellent writing skills and public speaking capabilities
Job Conditions
Available to travel to media engagements throughout BJ’s current and future club locations as well as BJ’s clubs for media and on-site activations and community events (20% travel)
Hybrid in-office three days a week
In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $109,000.00.