Bruker Corporation Regional Marketing Manager in Billerica, Massachusetts
Bruker is seeking a Regional Marketing Communications Manager to develop and implement the regional marketing communication strategy for the Bruker Daltonics Division in concordance with the global business and product strategy. As the leader managing lead generation and nurturing efforts, you will be also responsible for designing, implementing and overseeing a variety of programs from segmented email campaigns to webinars.
Marketing and promotion activities include:
Develop and implement marketing communications strategy for regional marketing activities including tradeshows, conferences, user meetings, seminars, and webinars with compelling campaigns and content
Manage BDAL presence at conferences and exhibitions, user meetings, roadshows and local workshops
Develop and produce business supporting communication tools including brochures and flyers, website landing pages
Develop and improve regional social media activities like on LinkedIn, YouTube, Facebook, etc.
Manage CRM system including marketing automation system with data selection and segmentation; research, develop and update target prospect lists for sales
Work closely with market management, product management, and field sales force on feedback and approvals for a variety of communications
Master’s or bachelor’s degree in marketing, alternatively degree in sciences or engineering with an additional marketing qualification, or equivalent. Experience in a B2B marketing in a scientific instrumentation or Life Science market is a plus.
Online and content marketing knowledge
Event management knowledge
Experience in using tools for CRM (salesforce.com), marketing automation and email marketing, content management systems, web analytics and webinars
Proficient Adobe Creative Suite user
Track record of planning and completing lead generation initiatives from beginning to end
Self-reliant structured work style, adherence to deadlines
Highly motivated, strong team skills, excellent communication capabilities
Willingness to travel globally
External Company URL: https://www.bruker.com/