Bruker Corporation Marketing Manager in Billerica, Massachusetts
As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries by successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.
Join this challenge and excitement as a Marketing Manager who will execute strategies and tactics to achieve brand goals at the regional level.
Identify and analyze competition as well as research new target markets to elevate impact of marketing solutions.
Execute strategies and tactics to achieve brand goals at the regional level.
Manages materials, projects, and resources through co-creation with cross-functional stakeholders.
Works collaboratively with internal and external stakeholders. Must align overall marketing strategies prior to launch.
Contributes to the development of annual marketing strategic planning.
Present to small and large groups (national sales meetings).
Evaluates current marketing strategy and tactical effectiveness, recommending change as required.
Reviews and collaborates to develop measurement plans to pinpoint effectiveness of communication strategies and tactics on brand equity metrics.
Serves as point of contact for external agencies and consultants for strategic and tactical implementation.
Manages the budget for key initiatives including monthly financial review and analysis of marketing expenses and fiscal housekeeping (purchase requisitions, invoice approvals, etc.) on all expenses
Experience with successful product launches.
Demonstrated ability to drive cross-functional collaboration with internal partners and external vendor teams to develop strategies that meet business goals within budget and guidelines.
Brand planning experience preferred.
Proven ability to work independently and under time sensitive deadlines.
Proven leadership abilities with cross-functional teams.
Familiarity with on-line content marketing and social media marketing, development and strategies a must.
SEA and SEO experience.
Marketing automation experience (e.g. Act-On).
Experience communicating (oral, written and presentation) with multiple stakeholders.
Proficient in presenting to large or small group settings.
Experience managing budgets with corporate, vendors and other.
Ability to evaluate current marketing strategy and effective in tactical execution.
Willingness to travel.
4-year degree or equivalent work experience required, preferably in marketing and/or analytical sciences; M.B.A. is a plus.
10+ years in marketing and promotion preferred.
External Company URL: https://www.bruker.com/