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EMD Performance Materials Global Marketing Manager - 651504001 in Billerica, Massachusetts

This job was posted by : For more information, please see: A career with EMD Performance Materials is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Performance Materials is a business of Merck KGaA, Darmstadt, Germany.


This position has overall P&L responsibility for selected market segments within Planarization business field in semiconductor materials business unit. The person needs to understand the market trends, identify technology and customer needs and lead the global team to drive successful customer adoptions of our CMP slurry products. One element of Planarization growth is to ensure we have a continued strong pipeline of new opportunities and to gain high success rates for these opportunities. Critical to success in this position is developing and maintaining close collaborations with our strategic customers and OEM partners. Acceleration of new product development is an essential element to the division's growth strategy; thus, it will be essential that this position maintain a close and collaborative working relationship with our technology and fulfillment organization.

Nature and Scope

This position is based in Tempe US or Taiwan and will work closely with our global teams. The ability to network with a diverse group of people is needed because members of this team will be located in Asia, North America and Europe. Strong interpersonal, organization and technical skills are required to address this challenging position. The position also requires the ability to effectively work across a matrix of functional groups within the company including supply chain, decision support, EH&S, technology, legal, asset management, operation, and engineering. The position also requires the ability to lead and manage project execution and timeline and drive continued project focus, identify global market trends and to maximize the benefit of our ongoing work with key strategic semiconductor customers. The role will need to work closely with Sales, other Marketing managers and asset management to align and determine commercial priorities.


The Marketing Manager will be responsible for the following:

+ A deep understanding of the commercialized product attributes, profitability, benefits to the customer and application.

+ An understanding of the competitive landscape (i.e., new product introductions, strategic alliances, intellectual property, etc.) that helps to further define our product differentiation relative to other products in the market

+ Identifying new opportunities through close collaborations with our global sales, customer applications and technology teams. Maintaining and growing these relationships are an essential duty of this position.

+ Develop market plan to drive the segment growth as an integral part of the overall planarization BF strategy.

+ Analytical dimensioning of the product opportunities for value and success probability.

+ Effective use of NPI tools to monitor and document project performance vs. milestones. Assure all of the requirements for a commercialized product are met prior to launch.

+ Assure there is a defensible product Intellectual Asset Management strategy in place for all commercialized products and an understanding of the competitive landscape by region and application

+ A close and collaborative relationship with R&D teams to assure the appropriate products are screened for incomi ng applications requests

+ Developing product pricing strategies and maintaining pricing discipline to assure profitable growth for the commercialized products

+ Work closely and influence Asset Managers to increase productivity of manufacturing assets, and to ensure investments match the capacity and capability needs forecasted for each product.

+ Develop strong analytically derived product plans that are based on customer inputs, market trends, as well as forecasts by industry analysts

+ Develop marketing and communication plans for product offerings. This should include presentation materials, managing our presence at conferences and use of web-based communications

+ Training and support for the customer applications specialists on new products and their applications


This position is accountable for the following end results:

+ Coordinate and drive successful projects with strategic customers for greater adoption of slurry commercialized products

+ Alignment between new product pipeline and applications opportunities that may connect with existing R&D activities

+ Work closely with R&D teams and market managers to identify emerging market trends that may align opportunities for new product development

+ Management of slurry products within the assigned market segments to ensure accurate forecasts and pr