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Teledyne Digital Marketing Specialist in Billerica, Massachusetts

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Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.​

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Job Description

Teledyne FLIR Defense is looking for a Digital Marketing Specialist to join our mission-focused marketing team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies to drive demand and lead generation for our products and services within the domains of Unmanned Aerial and Ground Systems, Surveillance and Targeting, Hazardous Materials Detection (CBRNE) and Integrated Solutions. Your role will include creating and managing digital campaigns, developing email marketing and lead generation strategies, optimizing website content for search engines, and analyzing the performance of digital campaigns. Additionally, you will be responsible for exploring the potential of eCommerce for relevant products and services. You will work closely with our marketing team to develop strategies that align with the overall goals of the company and will be responsible for staying up-to-date on the latest digital marketing trends and tools to ensure our campaigns are effective and efficient within these specific domains.

We’re looking for candidates with experience in an array of Marketing functions including Marketo or similar platforms, webpage creation (no coding required), webinar experience, and light video editing for social media. A Bachelor’s Degree in Marketing or a related field is preferred. The most important attributes we’re looking for are hands-on experience, keen organization and communication, and a genuine passion for our industry and customers. At Teledyne FLIR Defense, our mission is to make our world’s heroes better. Better equipped, better informed, and better protected as they strive to ensure the security of those they safeguard. Our products empower militaries, first responders, and SAR teams across the globe with intelligent sensing and threat detection technology that expedites critical decisions and successful outcomes.

Teledyne FLIR Defense is a leading provider of innovative solutions for land, sea, and air-based missions. We offer long-range thermal and visible surveillance sensors, handheld detection equipment, unmanned aerial and ground vehicles, lasers, optical lenses, and radars that enhance freedom of movement and situational awareness. Our technology can see what humans can’t, whether that’s undetonated land mines, dangerous hotspots, or criminals lurking in the dark. We are dedicated to pioneering foundational technology and its components, with dozens of patents to show for it.

We’re looking for motivated professionals to join our team and shape the future of our company. We offer diverse opportunities in various locations and are committed to fostering growth and connection among our team of scientists, engineers, project and product managers, manufacturing technicians, sales and marketing pros, and corporate/administrative masterminds. All united by our goal to protect and save lives.

Job Responsibilities

  • Researching advertising trends and working with advertising agency to advise team

  • Having knowledge of competitor digital marketing trends in the aerospace and defense industry

  • Identifying and developing strategy to engage in professional forums as applicable.

  • Storyboarding, implementing, and tracking campaigns for product launches, white papers, webinars, and other lead/demand gen activities.

  • Maintaining contact database and publishing digital marketing content online

  • Implementing email marketing campaigns and measuring digital traffic

  • Monitoring social media, website analytics, and paid advertising campaigns

  • Reporting on the growth and analytics of campaigns to stakeholders

  • Conducting market research to inform campaigns and developing creative content for marketing campaigns.

  • Managing a pipeline of social media content, monitoring social media activity and competitor content

  • Maintaining an inventory of video products and working with key stakeholders to align content and social media strategy

  • Analyzing digital marketing plan and social media strategy, identifying weaknesses and making recommendations for improvements

  • Setting and measuring key performance indicators (KPIs) for social media campaigns and managing creative content using cloud-based digital asset management applications for use across the marketing team.

Applicants must be either a U.S. citizen, U.S. national, legal permanent resident, asylee, refugee or must be eligible to apply for and obtain the appropriate export control license from the U.S. Departments of State or Commerce.

Teledyne and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

Teledyne is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws. ​

You may not realize it, but Teledyne enables many of the products and services you use every day .

Teledyne provides enabling technologies to sense, transmit and analyze information for industrial growth markets, including aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, energy, medical imaging and pharmaceutical research.

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