Aspen Technology, Inc. Web Marketing Manager in Bedford, Massachusetts
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
The driving force behind our success has always been the people of AspenTech. What drives us is our aspiration, our commitment to excellence, our desire to overcome any hurdle, and our willingness to challenge the status quo to continually find a better way. At AspenTech we make the best companies better by optimizing asset performance in complex, industrial environments with software and insights that run assets faster, safer, longer and greener.
- Lead overarching strategic vision (strategy, roadmap, and requirements) and execution of all major web projects spanning design, development and optimization - Lead web content strategy, web personalization and customer journey programs - Responsible for unification of user experience and brand consistency across AT web proprieties - Manage ongoing site optimization, conversion journey optimization, etc. - Support the build out of Web content as needed, including development of landing pages, product pages and other program specific page - Report web performance metrics to communicate demonstrable impact of AT website on the business - Recommend and execute strategies to develop quality traffic to the company’s website and online experiences, drive online traffic and conversion to sales - Determine needs for globalization and develop scalable method for content development, translation and process for global expansion - This role will work very closely with the Marketing Operations & Technology Team to implement functionality and design across our web properties.
What You'll Need
- Mastery-level (7+ years) Web Strategy experience with a focus on traffic acquisition, conversion optimization and user experience for a B2B lead generation focused website - Expert-level SEO both technical and content - B2B experience a must - CMS experience such as SiteCore, - Familiarity with HTML, CSS, preferred - Experience with agile development and PM methodologies - Deep understanding of web analytics - Excellent project management skills - Keen sense of user experience, design, metrics and testing methodologies - Strong attention to detail and great organizational skills. - Must have strong written, verbal and interpersonal communications skills and be able to effectively communicate as the owner of AT web program
While our impact on the world is big, we offer many of the advantages of a smaller organization. Every employee has a real opportunity to make important contributions that directly benefit our customers and drive our success.
AspenTech is thriving, thanks to our relentless focus on innovation and the dedication of our team of world-class experts who speak more than 10 languages and work in 30 different offices worldwide.
AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran Status or any other basis protected by federal, state, or local law.
GDPR Privacy Notice:
AspenTech collects a range of personal information during the recruitment process.
This may include the following personal or special categories of personal data:
recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments;
your contact details and date of birth;
your marital status and family details;
your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us;
information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement;
your racial or ethnic origin;
any criminal convictions and offences.