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Instrumentation Laboratory - Bedford Product Manager, Autoimmune Diagnostics in Bedford, Massachusetts


Werfen, founded in 1966, is a worldwide developer, manufacturer and distributor of specialized diagnostic instruments, related reagents, automation workcells, and data management solutions for use primarily in hospitals and independent clinical laboratories. The Company’s business lines include Hemostasis, Acute Care, and Autoimmunity diagnostics, as well as Original Equipment Manufacturing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Our North American Commercial Operations, as well as our Headquarters and Technology Center for Hemostasis and Acute Care Diagnostics, are based in Bedford, MA. Our Headquarters and Technology Center for Autoimmunity Diagnostics is based in San Diego, CA. Additionally, our Technology Center for Hemostasis and Blood Gas Reagents is in Orangeburg, NY, and our Technology Center for Whole Blood Hemostasis is in San Diego, CA.

Job Summary

The Product Manager, Autoimmune Diagnostics (AID) will be responsible for on-market support and implementing marketing strategies for the North America AID product portfolio to include ELISA, IFA, chemiluminescence, and multi-analyte platforms. The Product Manager will focus on downstream marketing activities including the development of sales tools, product messaging, and customer facing events that are aligned with Werfen’s AID commercial marketing plan. The role requires a commitment to understanding healthcare economics and ensuring the product messaging is aligned to this aspect of the North American market. The Product Manager will also provide on-market product support by reviewing customer requests and complaints, and ensuring these needs are addressed by the appropriate department at Werfen.

Key Accountabilities

  • Assist in executing the commercial marketing plan for North America.

  • Develop marketing tactics to achieve instrument and reagent sales goals.

  • Train Sales Consultants and Corporate Account Directors with positioning the AID product portfolio with a focus on healthcare economics.

  • Serve as key marketing interface for AID in North America with Worldwide Marketing, Sales, Field Service, and Commercial Operations.

  • Develop, road-test, and launch new sales tools that support marketing strategies for the product lines.

  • Collect and analyze sales data to monitor market trends and effectiveness of marketing campaigns.

  • Gain understanding of competitive offerings in this marketplace and develop sales collateral/training material to successfully position the Werfen AID portfolio.

  • Understands all performance attributes and advantages of Werfen’s AID product line.

  • Performs product demonstrations and clinical presentations for customers.

  • Manages and drives internal projects with minimal supervision.

  • Participates in seminars, workshops and convention exhibit activities as requested by Management

  • Review product demand, product inquiries, and product complaints to ensure customer needs are met.

  • Prepares and coordinates marketing support programs. Contributes to planning and creation of advertising and promotional materials.

  • Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans.

  • Performs other duties and responsibilities as assigned

Networking/Key Relationships

  • Worldwide Marketing

  • Commercial Operations

  • Finance

  • Clinical Specialists

  • Field Service

Minimum Knowledge & Experience required for the position:

  • Bachelor's degree in Science, Medical Technology, Business or related discipline, required. Equivalent experience in lieu of a degree will be considered.

  • Minimum of three years related experience in specialized laboratory diagnostics marketing or sales is preferred.

Skills & Capabilities:

  • Proven ability to understand and translate technical knowledge for varying audiences.

  • Ability to communicate effectively at varying levels of the

  • Demonstrated proficiency in written and verbal

  • Strong planning and organizational skills

  • Strong Collaboration skills, capable of executing in a team

  • Strong computer skills (Word, Excel and PowerPoint)

  • Strong Customer Focus

  • Demonstrated Analytical abilities & problem-solving skills

  • Strong Presentation Skills

  • Efficiently works under pressure to meet deadlines

Travel requirements:

  • Up tp 25% travel

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 5,000 employees around the world comprise our Werfen team.

Job ID: 2021-4556

Shift: 1st

External Company URL:

Street: 180 Hartwell Road