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Instrumentation Laboratory - Bedford Marketing Manager, IT Solutions, North America in Bedford, Massachusetts


Werfen, founded in 1966, is a worldwide developer, manufacturer and distributor of specialized diagnostic instruments, related reagents, automation workcells, and data management solutions for use primarily in hospitals and independent clinical laboratories. The Company’s business lines include Hemostasis, Acute Care, and Autoimmunity diagnostics, as well as Original Equipment Manufacturing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Our North American Commercial Operations, as well as our Headquarters and Technology Center for Hemostasis and Acute Care Diagnostics, are based in Bedford, MA. Our Headquarters and Technology Center for Autoimmunity Diagnostics is based in San Diego, CA. Additionally, our Technology Center for Hemostasis and Blood Gas Reagents is in Orangeburg, NY, and our Technology Center for Whole Blood Hemostasis is in San Diego, CA.

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.


Responsible for IT focused product functionality, solutions, solution architecture and cybersecurity commercial marketing.

Develops, implements and drives the North America commercial IT Solutions marketing strategy with consideration of market drivers and trends. Leads commercialization on new products, enhancements and updates. Manages product lifecycle to achieve North American Commercial Operations Goals.

Key Accountabilities

  • Prepares North America IT Solutions marketing positioning, training and materials.

  • Identifies opportunities for lead generation.

  • Creates marketing collateral such as case studies, whitepapers, FAQ, feature/benefit documents.

  • Monitors and reports on IT Solutions product performance, competitor offerings and Health Care industry IT trends.

  • Stays current with Medical Diagnostics and Health Care IT industry, collaborates internally as a liaison with Company Digital Factory and Strategy.

  • Participates in cross-functional collaboration across commercial functions to enhance customer retention, escalation management and sales growth while executing strategic plans.

  • Creates and delivers customer presentations.

  • Ensures organizational compliance with all Quality, Regulatory, Service & Support policies, procedures, work instructions and records, ensuring all records are compliant, complete and accurate.

  • Other duties as assigned

Networking/Key Relationships

This role will interface on a regular basis with key roles from all functional Werfen Organizations; all Technology Centers/Sites, and Global Werfen counterparts with key relationships such as:

  • North American Commercial Operations

  • Client Services

  • Finance

  • Quality and Regulatory

  • Operations

  • Research & Development

  • Strategic Business Unit: Marketing & Worldwide Service

  • Digital Factory

  • Information Technology

  • Clinical Software

Minimum Knowledge & Experience Required for the Position:

  • Bachelor’s degree in Information Technology, Marketing, Health Care discipline, or related discipline required. Equivalent experience in lieu of a degree will be considered.

  • Minimum of 3 years of digital/technical marketing experience managing product strategy, commercialization and product lifecycle required

  • Working knowledge of the health care industry required

Skills & Capabilities:

  • Demonstrated leadership capability and/or experience and exceptional interpersonal skills

  • Experience interfacing with both internal team members as well as external customers as part of a solution-based service process

  • Strong verbal, written, and presentation skills, with the ability to collaborate and present to varying levels of internal/external customers and management

  • Ability to adapt and manage effectively in a fast-paced, challenging environment and manage multiple, and often times competing, priorities

  • Highly accountable and drives accountability in others

  • Customer Focused and Sales Driven

  • Expert knowledge of technology trends in health care settings preferred

    Travel Requirements:

  • Up to 25% travel

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.

Werfen appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 5,000 employees around the world comprise our Werfen team.

Job ID: 2022-5260

Shift: Not Applicable

External Company URL:

Street: 180 Hartwell Road