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Instrumentation Laboratory - Bedford Digital Communications and Branding Manager in Bedford, Massachusetts

Instrumentation Laboratory

Our Passion. Your Results.

Founded in 1959, Instrumentation Laboratory (IL) is a global leader in the development, manufacturing and distribution of diagnostic solutions for Acute Care Diagnostics, patient blood management and Hemostasis testing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing medical professionals the most valuable and complete solutions to enhance patient care.

As an integral part of Werfen, a global healthcare company dedicated to delivering the highest quality in vitro diagnostic products, IL is supported by significant resources, outstanding scientific expertise and a tremendous knowledge base. IL is headquartered in Bedford, MA, USA.

Position Summary

Under the supervision of the Director of Marketing Communications, this position will be responsible for managing corporate branding activities, development and oversight of digital communications programs, and supporting highly visible projects, including the Company website, digital sales application platform, Company social media accounts, and closed loop marketing programs. This position will serve as the primary contact for external communications agencies/creative partners.

Key Accountabilities

Essential Functions:

  • Responsible for management of Company website, including design, content and management of updates and revisions

  • Manages development of digital communications programs, including planning, production, and analytics.

  • Manage digital app platform

  • Designs and maintains Company social media accounts, including strategy, writing content, distributing content

  • Develops and oversees digital advertising placement strategy, optimized for clinical audiences

  • Executes Closed-Loop Marketing program, with digital agency, including HubSpot, gated content, sales lead qualification, both strategically and tactically

  • Assess and provides input on graphic layouts, based upon sound design principles

  • Manages Company Branding efforts such as development of brand manuals, branding standards and Company templates and enforces proper usage.

  • Owns communications associated with company brands, internally and externally

  • Maintain/manage related budgets

Secondary Functions:

  • Assists with additional projects as requested.

  • Other duties as assigned.

    Budget managed (if applicable)

  • Approximately $300,000 Communications budgets for related projects

    Internal Networking/Key relationships Skills & Capabilities:

The ideal candidate for this position will exhibit the following skills and capabilities:

  • Strategic Communications planning

  • Strong and proven project management skills and ability to manage multiple projects

  • Digital Communications Expertise, including closed-loop marketing, digital advertising, website, social

  • Brand Expertise, including development and execution of new brands, branding principles

  • Strong verbal and written communication skills

  • Outstanding writing and editing skills

  • Ability to critique and shape excellent graphic design

  • Independent initiative

  • Ability to work effectively with diverse types of teams

  • Requires solid experience in Digital Communications, in addition to Branding, as well as strategic planning, strong project management skill, outstanding writing and editing skills, independent initiative.

Minimum Knowledge & Experience required for the position:

  • Education:

  • Bachelor’s or master’s degree in Digital Communications, Marketing, Business, or Life-Sciences, if coupled with professional Communications experience

  • Experience:

  • Minimum 7-years of experience in Communications (industry or agency-based)

  • Experience in healthcare market, particularly medical diagnostics, preferred

  • Additional Skills/Knowledge:

  • Google Analytics experience/certification is preferred

  • Language: Fluency in English required.

    International Mobility:

  • Required: No

    Travel requirements:

  • Up to 20% of time

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.

Instrumentation Laboratory appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V

Werfen is a global leader in in vitro diagnostics (IVD) in the specialties of Hemostasis, Acute Care Diagnostics and Autoimmunity. Our core business is dedicated to R&D, manufacturing and distribution of diagnostic systems for hospitals and clinical laboratories. Our other areas of expertise include Original Equipment Manufacturing, Clinical Software, Clinical Chemistry, Infusion Therapy, and Medical Devices and Scientific Instrumentation Distribution.

We operate directly in over 30 countries and in more than 100 territories through distributors. In 2016, our turnover was approximately 1.2 billion euros and we had an average workforce of 4,400 people. Currently, we are over 5,000 employees.

Job ID: 2021-4045

Shift: Not Applicable

Street: 180 Hartwell Road