Instrumentation Laboratory - Bedford Digital Communications and Branding Manager in Bedford, Massachusetts
Our Passion. Your Results.
Founded in 1959, Instrumentation Laboratory (IL) is a global leader in the development, manufacturing and distribution of diagnostic solutions for Acute Care Diagnostics, patient blood management and Hemostasis testing. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing medical professionals the most valuable and complete solutions to enhance patient care.
As an integral part of Werfen, a global healthcare company dedicated to delivering the highest quality in vitro diagnostic products, IL is supported by significant resources, outstanding scientific expertise and a tremendous knowledge base. IL is headquartered in Bedford, MA, USA.
Under the supervision of the Director of Marketing Communications, this position will be responsible for managing corporate branding activities, development and oversight of digital communications programs, and supporting highly visible projects, including the Company website, digital sales application platform, Company social media accounts, and closed loop marketing programs. This position will serve as the primary contact for external communications agencies/creative partners.
Responsible for management of Company website, including design, content and management of updates and revisions
Manages development of digital communications programs, including planning, production, and analytics.
Manage digital app platform
Designs and maintains Company social media accounts, including strategy, writing content, distributing content
Develops and oversees digital advertising placement strategy, optimized for clinical audiences
Executes Closed-Loop Marketing program, with digital agency, including HubSpot, gated content, sales lead qualification, both strategically and tactically
Assess and provides input on graphic layouts, based upon sound design principles
Manages Company Branding efforts such as development of brand manuals, branding standards and Company templates and enforces proper usage.
Owns communications associated with company brands, internally and externally
Maintain/manage related budgets
Assists with additional projects as requested.
Other duties as assigned.
Budget managed (if applicable)
Approximately $300,000 Communications budgets for related projects
Internal Networking/Key relationships Skills & Capabilities:
The ideal candidate for this position will exhibit the following skills and capabilities:
Strategic Communications planning
Strong and proven project management skills and ability to manage multiple projects
Digital Communications Expertise, including closed-loop marketing, digital advertising, website, social
Brand Expertise, including development and execution of new brands, branding principles
Strong verbal and written communication skills
Outstanding writing and editing skills
Ability to critique and shape excellent graphic design
Ability to work effectively with diverse types of teams
Requires solid experience in Digital Communications, in addition to Branding, as well as strategic planning, strong project management skill, outstanding writing and editing skills, independent initiative.
Minimum Knowledge & Experience required for the position:
Bachelor’s or master’s degree in Digital Communications, Marketing, Business, or Life-Sciences, if coupled with professional Communications experience
Minimum 7-years of experience in Communications (industry or agency-based)
Experience in healthcare market, particularly medical diagnostics, preferred
Google Analytics experience/certification is preferred
Language: Fluency in English required.
Up to 20% of time
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Instrumentation Laboratory appreciates and values diversity. We are an Equal Opportunity/Affirmative Action Employer M/F/D/V
Werfen is a global leader in in vitro diagnostics (IVD) in the specialties of Hemostasis, Acute Care Diagnostics and Autoimmunity. Our core business is dedicated to R&D, manufacturing and distribution of diagnostic systems for hospitals and clinical laboratories. Our other areas of expertise include Original Equipment Manufacturing, Clinical Software, Clinical Chemistry, Infusion Therapy, and Medical Devices and Scientific Instrumentation Distribution.
We operate directly in over 30 countries and in more than 100 territories through distributors. In 2016, our turnover was approximately 1.2 billion euros and we had an average workforce of 4,400 people. Currently, we are over 5,000 employees.
Job ID: 2021-4045
Shift: Not Applicable
Street: 180 Hartwell Road