Dodge Data & Analytics Content Marketing Writer in Bedford, Massachusetts
Content Marketing Writer
Bedford, MA - %LABELPOSITIONTYPE_REMOTE%
Content Marketing Writer
About Dodge Construction Network:
Dodge Construction Network leverages an unmatched offering of data, analytics, and industry-spanning relationships to generate the most powerful source of information, knowledge, insights, and connections in the commercial construction industry. The company powers four longstanding and trusted industry solutions—Dodge Data & Analytics, The Blue Book Network, Sweets, and IMS—to connect the dots across the entire commercial construction ecosystem. Together, these solutions provide clear and actionable opportunities for both small teams and enterprise firms. Purpose-built to simplify the complex, Dodge Construction Network ensures that construction professionals have the information they need to build successful businesses and thriving communities. With over a century of industry experience, Dodge Construction Network is the catalyst for modern commercial construction.
To learn more, visit: construction.com
About the Role:
Reporting to the Senior Director, Growth and Performance Marketing, we are searching for a Content Marketing Writer who will oversee the creation of both short and long-form copy to build awareness, engage commercial construction professionals to generate qualified leads.
What you’ll do:
Write marketing copy across a variety of campaigns, including emails, landing pages, and site messaging. This will be a combination of messaging related to thought leadership produced content and solutions messaging.
Develop copy for infographics and other short-form materials versioned from webinars, videos, e-books, and research reports.
Write one to two pieces of market-centric, long-form content quarterly.
Produce campaign-related sales follow-up emails and telescripts.
Maintain the growth marketing team’s content calendar and work with subject matter experts on timelines.
Proof and edit content from colleagues and 3rd party vendors.
Collaborate with team members on content needs for industry and persona-driven campaigns.
Understand the commercial construction industry, competitive environment and stay current to create timely and relevant messaging.
What you’ll bring:
5 years of experience writing for B2B audiences.
Understand audience segmentations/personas and adapt messaging to align.
Knowledge of best practices in writing sales and marketing copy for emails, landing pages, infographics, e-books, web, mobile, and other digital platforms.
Track record of creating work that delivers to goals.
Ability to adapt and seamlessly shift gears as business needs dictate.
Collaborative attitude and team focus
The ideal candidate will provide a portfolio of their work
Bachelor’s Degree preferred
Must be located in or within distance of Bedford, MA/New England area.
We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran