Ocular Therapeutix, Inc Associate Director, Pharmaceutical Marketing in Bedford, Massachusetts
The Associate Director (AD) is responsible for the creation and execution of the product marketing plan. The SPM/AD will lead the brand plan and its evolution to align with the commercialization strategy. This will entail leading and coordinating marketing strategy and tactical development, such as key opinion leader education, podium presence, product training and sales materials, post-market study conception, trade article creation and travel in the field to ensure understanding of product use, customer and sales representative performance and needs. Collaboration with other company stakeholders, including but not limited to medical/clinical, regulatory, sales and market access, and field reimbursement will be required.
Lead Go-to-Market strategy and associated marketing materials aligned with strategy from creation through approval which entails:
Conception and coordination of work with multiple vendors in preparation for launch and management of other departmental personnel once hired.
Create and implement tactics to drive sales in the US, and work on pipeline projects as identified.
Writing the marketing plan, including managing department budget, leading up to and after launch which includes leading and coordinating marketing strategy and tactics, such as key opinion leader development, podium presence, product training and sales materials, post-market study planning, trade and peer-review article creation, and also travel in the field to ensure understanding of product use, customer product perception, and sales representative and field reimbursement performance and needs.
Ensure strategic alignment, timely deliverables and budget management with agencies and vendor partners.
Ensure strong presence at ophthalmic trade shows through cultivating relationships with surgeons. Take lead role in developing relationships with surgeons and administrator KOLs, industry, and vendors such as trade media.
Conceive post-market studies to generate clinical data to enhance product perception/benefit.
Maintain presence in the field among customers and representatives to closely monitor product reception and use of promotional materials and using intelligence from field to evolve strategy and messaging.
Create and execute digital marketing strategy including social media content, drip e-mail campaigns, online advertising and web site (Brand and Corporate) design. Facilitate product forecasts in collaboration with sales and finance.
Present marketing ideas and strategies to further advance the success of the company’s product lines.
Bachelor’s Degree in Business, Marketing or related field
A Minimum of 5 years’ experience in pharmaceutical industry
At least 3 years of pharmaceutical product management experience, with at least 3 years' prior experience managing personnel.
Excellent attention to detail in order to complete tasks independently.
Excellent communication and relationship building skills in order to develop strong connections with surgeons.
Attend live ophthalmic surgery product evaluations and also be comfortable demonstrating and teaching use of the product in surgery.
Good computer skill set with a working knowledge of Microsoft Office.
Ability to offer ideas and create solutions proactively.
Working Conditions: Ability to travel approximately 30-40%. This includes travel in the field to visit customers, prospects and representatives. In addition, this includes travel to ophthalmic trade shows throughout the year, including weekends.
External Company Name: Ocular Therapeutix, Inc.
External Company URL: http://www.ocutx.com/
Street: 24 Crosby Drive