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Sensata Technologies, Inc. Product Marketing Manager in Attleboro, Massachusetts

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The Product Marketing Manager will support a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to developing product roadmaps and pricing proposals as well as develop and implement growth strategies.

Sensata Technologies is looking for a strong individual to support the successful growth of our portfolio for the Heavy Vehicle Off-Road (HVOR) business unit that serves commercial trucks and trailers, construction and agriculture equipment as well as motorcycles and recreational vehicles. HVOR OEMs are seeking support in order to transition to alternative powertrains next to diesel combustion engines. Sensata is a leading provider of content used for electrified powertrains for HVOR market segments and the Product Marketing Manager will be responsible for driving growth and market.

The Product Marketing Manager will use leadership skills, technical knowledge, strong business acumen and inputs from a cross-functional global team to drive and develop a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to develop and execute product roadmaps and pricing strategies. The Product Marketing Manager will secure alignment with adjacent growth oriented disciplines like CTO office and business development, but also drive execution of defined strategies towards engineering, sales and product management to position Sensata as the leading provider of electrified powertrain content.

Responsibilities include, amongst others, developing a prioritized and quantified pipeline of growth opportunities and developing and executing on market strategies.

The Product Marketing Manager is part of a strong global team, and reports into the Director of Marketing, global HVOR.


General Responsibilities

  • Oversees the development of actionable product roadmaps integrating inputs cross-functional stakeholders in support of our business objectives & product strategy

  • Oversees product positioning in the marketplace, including rationalizing pricing strategy based on market conditions

  • Develop product strategy and optimize product portfolio, providing planning and project prioritization

  • Contributes to the pricing strategy through the product life cycle

  • Owns the balanced scorecard for their product line and drives the development and execution of the roadmap to improvement

  • Addresses operational issues associated with quality, delivery and production

  • Anticipating and communicating issues, recommending corrective action, and taking independent remedial actions and reporting outcomes

Experience / Qualifications

  • A university degree and 6+ years of experience (i.e. Bachelors degree) or a graduate degree and 4-6 years of experience (i.e. Masters degree) or a higher level degree and 2-4years of experience (i.e. Doctorate degree)

  • Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands

  • Strong communication skills; oral, written and presentation

  • Strong organization, planning and time management skills to achieve results

  • Strong personal and professional ethical values and integrity

  • Holds self-accountable to achieving goals and standards

  • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)

  • Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers


Market size and segmentation analysis. Support the development and maintenance of market quantification models, sources for market data and a system to track market size and its changes over time

Identify, evaluate, and prioritize legislative, competitive and technical discontinuities and their impact, generating insight around opportunities or threats

Generate and maintain a prioritized and quantified pipeline of growth opportunities, with respect to organic as well as inorganic growth

Develop and execute marketing strategies on application level based on value Sensata brings compared to alternative or competitive solutions

Set up and maintain a commercial and technical understanding of competitive solutions, in close cooperation with engineering

Strategic annual short term and long range market planning to maximize growth with Sensata’s rapidly expanding portfolio

Secure alignment with other growth oriented disciplines like CTO office and business development

Drive execution of market strategies through collaboration of cross-functional teams (including Sales, Engineering and Business functions)

Additional Requirements:

Ability to master a broad product portfolio that consists of various sensors and systems (pressure/position/temperature sensors, contactors, fuses, battery management systems, power distribution units)

Strong technical aptitude; strong technical and commercial skills are essential

Working knowledge of heavy duty vehicle (on-road and/or off-road) industry and/or electronic operator controls is desirable

Solid understanding of financial fundamentals

Experience with Demantra, Oracle, vehicle (e.g., IHS) market database a plus

Excellent oral and written communication skills - fluent in English (other languages a plus)

Working knowledge of Six Sigma or other formal problem-solving methodology, and familiarity with AIAG requirements and TS16949 quality system requirements is a plus.

Managerial courage and communication skills to effectively and constructively challenge and influence and guide senior leaders and experts in the organization.

Desire to make a significant impact in a high growth environment

Ability to work in a challenging and engaging global work environment that promotes teamwork, creativity, accountability, and professional development

Able to act decisively under conditions of ambiguity, and adapt plans in light of new information

Strong executive presence; not through arrogance, rather collaboration and influencing

Willingness to travel: 10%-20% travel per year as required


Smarter Together

  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing.

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication.

  • As OneSensata, we are working together to make things work together

NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type "FIND JOBS" in the Workday search bar.

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We are ready for the next century.

Our vision is to be a world leader in mission-critical sensing and electrical protection while satisfying the world’s growing need for safety, efficiency and a clean environment and being a partner, employer and neighbor of choice. Our sensors are the fundamental building blocks needed for a smart, connected, electrified and, ultimately, autonomous world. Click here to find out more about our Future Focus (

Sensing is what we do.

In fact, our name Sensata comes from the Latin word sensate for ‘those gifted with sense’. Our focus on sensing is also reflected in our logo, which spells Sensata in Braille.

Sensata Technologies is a world leader and early innovator in mission-critical sensors and controls designed to make the world cleaner, safer and more efficient. Mission-critical means products that are essential and difficult to do. You’ll find our 47,000 unique products in many applications anywhere from automotive braking systems to aircraft flight controls.

Sensata devices are in systems that protect people and the environment, so what we do matters. We take pride in knowing our technologies improve safety, efficiency and comfort for millions of people every day.

If you are an individual who requires a reasonable accommodation in connection with the hiring process and/or to perform the essential functions of the position for which you applied, please make a request to the recruiter or contact

Note to applicants for positions in the United States:

  • Sensata Technologies, Inc. (US) is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.

  • View The EEO is the Law poster ( and its supplement ( .

  • Sensata Technologies, Inc. (US) participates in E-Verify. View the E-Verify posters (

Diversity Statement

We are dedicated to ensuring our employees feel a sense of belonging ( and respect every day. We believe that every individual has unique insights that others can learn from. Working at Sensata means you can bring your whole self to the table. Our goal is to achieve fair representation of women, minorities, veterans, people with disabilities, and all types of diversity among all levels in our organization.