Philips Market Social Media Lead – North America in Andover, Massachusetts

Market Social Media Lead/Strategist – North America (Andover, MA)

Your Challenge:

As part of the North America Brand, Communications, Digital and Event team, and in conjunction with Business-Market Combination (BMC) teams, continually develop and execute industry leading, results-focused social media marketing and engagement strategy– ensuring brand consistency and customer-focused quality through the digital consumer decision journey.

Your Responsibilities:

· Lead the planning, execution, promotion and performance reporting of social media strategy in North America in support of market communications and engagement objectives and business priorities

· Manage development and consistent performance structure of market social media campaigns

· Manage market Brand and Marketing social listening as a collaborative element in marketing intelligence initiatives and campaign planning

· Manage and mentor Social Media Community Management staff in-house and at agency to leverage a portfolio of effective social media marketing channels for the benefit of Brand, Marketing, and Communications objectives in North America market

· Drive social media content development in collaboration with internal and agency resources

· Define and deliver social media marketing performance reporting methodology and consistent reporting format with support from dedicated market analytics resources

  • Actively manage Philips North America Twitter handles and LinkedIn presence/campaigns, focusing primarily on B2B healthcare audiences and teaming up with B2C/personal health social media teams as needed.

  • Proactively build market social media capability in partnership with Global Social Media capability team (education, enterprise solutions, sales enablement and employee advocacy programs, in-market testing)· Represent Philips North America as Social Media Marketing expert internally and externally (platform partners- ex. LinkedIn, professional associations- ex. socialmedia.org)

Your Team:

This role reports to the Director of Brand and Content Marketing, North America within the Brand, Communications, Digital and Events organization.

We Are Looking For:

  • Minimum 5 years of Social marketing and community management experience, preferably in healthcare or regulated environment

  • Thorough understanding of paid, earned, owned media programs and campaigns

  • Working knowledge of campaign management, content management, social media advertising environments, execution, optimization and reporting

  • Familiarity with Sprinklr and other social media management and social listening tools

  • Expert copywriter with strong design skills (Adobe design suite inc. Premiere/After Effects)

  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences

  • Capability to engage, inspire and influence stakeholders at all levels

  • Demonstrated knowledge and interest in healthcare and technological trends, and the value of emerging channels, platforms, and/or technology

  • Experience working with cross-discipline teams (web developers, software engineers, writers, designers, SEO, etc.).Experience with agile scrum methodology a significant advantage

  • Experience in interfacing with both technical and business teams

In this role, you have the opportunity to

As part of the North America Brand, Communications, Digital and Event team, and in conjunction with Business-Market Combination (BMC) teams, continually develop and execute industry leading, results-focused social media marketing and engagement strategy– ensuring brand consistency and customer-focused quality through the digital consumer decision journey.

You are responsible for

  • Lead the planning, execution, promotion and performance reporting of social media strategy in North America in support of market communications and engagement objectives and business priorities

  • Manage development and consistent performance structure of market social media campaigns

  • Manage market Brand and Marketing social listening as a collaborative element in marketing intelligence initiatives and campaign planning

  • Manage and mentor Social Media Community Management staff in-house and at agency to leverage a portfolio of effective social media marketing channels for the benefit of Brand, Marketing, and Communications objectives in North America market

  • Drive social media content development in collaboration with internal and agency resources

  • Define and deliver social media marketing performance reporting methodology and consistent reporting format with support from dedicated market analytics resources

  • Actively manage Philips North America Twitter handles and LinkedIn presence/campaigns, focusing primarily on B2B healthcare audiences and teaming up with B2C/personal health social media teams as needed.

  • Proactively build market social media capability in partnership with Global Social Media capability team (education, enterprise solutions, sales enablement and employee advocacy programs, in-market testing)

  • Represent Philips North America as Social Media Marketing expert internally and externally (platform partners- ex. LinkedIn, professional associations- ex. socialmedia.org)

You are a part of

This role reports to the Director of Brand and Content Marketing, North America within the Brand, Communications, Digital and Events organization.

To succeed in this role, you should have the following skills and experience

  • Minimum 5 + years of Social marketing and community management experience, preferably in healthcare or regulated environment

  • Bachelor’s Degree required, Master’s Degree preferred

  • Thorough understanding of paid, earned, owned media programs and campaigns

  • Working knowledge of campaign management, content management, social media advertising environments, execution, optimization and reporting

  • Familiarity with Sprinklr and other social media management and social listening tools

  • Expert copywriter with strong design skills (Adobe design suite inc. Premiere/After Effects)

  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences

  • Capability to engage, inspire and influence stakeholders at all levels

  • Demonstrated knowledge and interest in healthcare and technological trends, and the value of emerging channels, platforms, and/or technology

  • Experience working with cross-discipline teams (web developers, software engineers, writers, designers, SEO, etc.).Experience with agile scrum methodology a significant advantage

  • Experience in interfacing with both technical and business teams

In return, we offer you

A path towards your most rewarding career. We believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

#LI-PH1