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University of Massachusetts Amherst Marketing & Communications Coordinator - Isenberg School of Management (Hybrid Opportunity) in Amherst, Massachusetts

Marketing & Communications Coordinator - Isenberg School of Management (Hybrid Opportunity)

Apply now ( Job no: 516208

Work type: Staff Full Time

Location: UMass Amherst

Department:Dean - Isenberg School


Categories: Public Relations, Marketing, Communications, Isenberg School of Management

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Marketing and Communications (MarCom) Coordinator, in conjunction with the Isenberg MarCom team, implements programs and executes plans associated with marketing efforts throughout Isenberg undergraduate and graduate programs. This position works closely with the Chief Marketing Officer (CMO) and the Assistant Directors of Marketing and Communications to coordinate, organize and activate Marketing and Communications team activities and projects designed to support Isenberg School of Management’s (ISOM) mission and brand.

Essential Functions

  • Develops and distributes marketing materials for Isenberg programs and departments in consultation with the Assistant Director of Communications.  

  • Partners with the Assistant Director of Marketing to plan and execute engagement efforts for recruitment and alumni messaging campaigns.

  • Acts as first point of contact for stakeholders requesting support from the Marketing and Communications team, manages workflow and expectations professionally and promptly.

  • Communicates information proactively and independently to meet the needs of internal constituents, including leadership, faculty, students, and staff, with a focus on delivering consistent messages. Helps Isenberg constituents ensure external information is up to date and timely, aligned with Isenberg website materials.

  • Responsible for maintaining, completing edit requests, and creating quality content on the Isenberg website while also providing guidance and recommendations to be sure the content is presented in the best way possible to benefit the user experience and maximize SEO (Search Engine Optimization).

  • Oversees presentation and promotion of Isenberg School of Management's calendar of activities in a way that adheres to a consistent standard of quality for the Isenberg brand. This requires adding information to websites, creating and sharing supporting collateral and promoting on public multimedia systems and social media.

  • Manages office needs and coordinates with other departments and vendors to keep the staff spaces organized, supplies on hand and daily operations on track.

    Other Functions

  • Performs other duties as assigned.

    Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s Degree.

  • Knowledge of computer programs such as Microsoft Suite.

  • Familiarity with Social Media platforms such as Facebook and Twitter.

  • Broad working knowledge of advanced features of office productivity tools, and experience with software used for graphic production, website content management, and project management.

  • Excellent oral and written communication skills, including the ability to communicate with faculty, staff, and administration credibly and authoritatively.

  • Must be self-directed, and able to coordinate multiple and diverse tasks.

  • Strong interpersonal and customer service skills.

  • Ability to set work priorities, coordinate multiple projects, and meet deadlines in a fast-paced environment.

  • Ability to take on new challenges and tasks as needed.

  • Ability to provide excellent customer service.

    Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s Degree in Marketing or Communications.

Physical Demands/Working Conditions

  • Typical office environment.

    Work Schedule

  • Monday - Friday, 37.5 hours per week.

  • Ability to work occasional nights and weekends.

  • This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.

    Salary Information

Level 25

PSU Hiring Ranges (

Special Instructions to Applicants

Along with the application, please submit a resume, cover letter and contact information for three (3) professional references. The search will remain open until filled.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Sep 29 2022 Eastern Daylight Time

Applications close: