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University of Massachusetts Amherst Content Manager (Hybrid Opportunity) in Amherst, Massachusetts

Content Manager (Hybrid Opportunity)

Apply now ( Job no: 522637

Work type: Staff Full Time

Location: UMass Amherst

Department:Dean - Isenberg School


Categories: Public Relations, Marketing, Communications, Isenberg School of Management, PSU A

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Content Manager is responsible for creating and executing new and interesting content that helps promote and build a following for the school, with a focus on departmental and academic stories and media relations. The Content Manager plays a vital role in ensuring that publications and communications from Isenberg contain clean copy that adheres to university style guidelines. Tasks include gathering, writing, editing, and creatively directing content and collateral materials, including print and digital newsletters in cooperation with other members of the Isenberg Marketing & Communications Team and school leadership including Department Chairs and other faculty members.

The Content Manager works closely with all seven Isenberg academic departments, including faculty and administrative staff, to meet Isenberg brand standards. The Content Manager will also regularly interact with important key stakeholders/external constituents such as alumni and community partners. This role requires management of a number of external vendors and a team of student workers at the undergraduate and graduate level. In addition, the Content Manager is expected to track and report on the performance of content published on our website. The Content Manager will also plan and oversee social media campaigns as a primary driver for promoting the Isenberg brand through wide dissemination of content to audiences (including students, alumni, parents, higher education peers, and the general public).

Essential Functions

  • Content Creation & Production

  • Develop content. Draft, collect, and edit materials such as marketing collateral, press releases, news and event articles, student and alumni stories, photography, video, and social media content on multiple platforms such as LinkedIn, Facebook, Twitter, YouTube, TikTok, and Instagram.

  • Participate in the development, design, production, and distribution of Dean’s-level print and digital products, including an annual printed Dean’s Report.

  • Collaborate closely with Isenberg teams (such as departments, centers, and student groups) on content development.

  • Work closely with Marketing & Communications Coordinators, student workers, and freelancers to manage content development, delegating key projects as appropriate.

  • Create, contribute to, and develop campaign ideas in digital and non-digital formats to inspire stakeholders (current students, faculty, staff, alumni, corporate and community partners, academic peers) and meet Isenberg business goals.

  • Direct designers, consultants, ad agencies, videographers, and other partners as appropriate to execute Isenberg communication strategies.

  • Be responsible for the editing and proofreading of internal and external communications to ensure accuracy, professionalism, and consistency with Isenberg’s brand guidelines and brand voice, UMass Amherst’s style rules, and best practices in grammar.

  • Content Marketing

  • Direct social media strategic efforts and collaborate with Marketing & Communications Coordinators and Social Media Interns on posting across Isenberg social media properties. Monitor all activity and report on performance.

  • Work with Assistant Dean (AD) & Chief Marketing Officer (CMO), Associate Director of Communications, and the UMass University News Office on press releases, op-eds, fact sheets, and other written materials for distribution to media, community partners, public officials, and the public. Work closely with AD/CMO and Director of Marketing & Communications to integrate with all digital PR/social media strategies and ad campaigns.

  • Other Tasks

  • Collaborate with University Relations as needed to elevate the image of Isenberg School of Management in external channels.

  • Disseminate and supervise use of Isenberg brand guidelines in all expressions including but not limited to merchandise and print and digital materials by internal and external parties.

  • Monitor Isenberg-related activity administered and managed by others and provide guidance on best practices, when appropriate.

    Other Functions

  • Perform related duties as assigned or required to meet Department, Executive Area/Division, and University goals and objectives.

  • Understand responsibilities with respect to conflicts of interest and behave in ways consistent both with law and with University policy.

  • Contribute toward creating a positive and respectful workplace defined by personal and professional competence, integrity, and collaboration.

  • Understand and contribute to implementation of departmental and institutional goals for achieving non-discrimination and creating a respectful, inclusive environment that is supportive of diversity.

  • Use access to sensitive and/or not yet public university related information only in the performance of the responsibilities of position and exercises care to prevent unnecessary disclosure to others.

    Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • A bachelor's degree (preferably in in Journalism, Communications, Psychology, Marketing, Creative Writing or a related field) and at least five (5) years experience in communications, advertising, or public relations.

  • Previous management experience.

  • Experience writing and editing for publication, with an emphasis on clarity, accuracy, and engagement.

  • Experience proofreading and copy-editing content for grammar and style.

  • Attention to detail, flexible, positive and proactive under pressure.

  • Skilled at project management, follow-up, and follow-through.

  • Experience building and/or managing social media campaigns, including Facebook, LinkedIn, Twitter (X), Instagram, YouTube, and TikTok.

  • Proven ability to work independently, problem solve, take initiative, set priorities, manage multiple projects, and exercise good judgment in a fast-paced, dynamic, deadline-driven environment in an organized and professional manner.

  • Experience developing print and online publications, including determining what content should be included and how they should be packaged.

  • Knowledge of Microsoft Word, PowerPoint, Excel and project management software.

    Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • A master's degree in Journalism, Communications, Psychology, Marketing, Creative Writing or related field and at least three (3) years experience in communications, advertising or public relations.

  • Highly motivated with a passion for creating content for the web (articles, blogs, social posts, etc.) and staying ahead of the curve on new ways to create and disseminate content through emerging digital platforms and apps.

  • Experience working in a fast-paced environment requiring multi-tasking abilities, problem-solving skills, and good judgment under deadlines.

  • Creative and proactive communication skills for extracting, synthesizing, and articulating ideas into accessible information for broad audiences.

  • Outstanding interpersonal and community relations skills.

  • Technical publishing skills (Illustrator, Photoshop, Adobe Creative Suite), video capturing and editing skills (Final Cut Pro, IMovie), and photography skills.

Physical Demands/Working Conditions

  • Typical office environment. 

    Work Schedule

  • Required to work some nights and weekends.

  • Occasional travel for workshops and conferences.

  • This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.

    Salary Information

Level 26

PSU Hiring Ranges (

Special Instructions to Applicants

Along with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Mar 12 2024 Eastern Daylight Time

Applications close: Jun 16 2024 Eastern Daylight Time