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University of Massachusetts Amherst Assistant Marketing Manager (Auxiliary Enterprise) in Amherst, Massachusetts

Assistant Marketing Manager (Auxiliary Enterprise)

Apply now ( Job no: 511006

Work type: Staff Full Time

Location: UMass Amherst

Department:Auxiliary Services


Categories: Public Relations, Marketing, Communications, Administrative/Office Support

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

Oversees the online & offline brand presence of UMass Auxiliary Enterprises, including: Hotel UMass, UMass Dining (residential & retail), UMass Catering, University Club and Restaurant, UMass Events & Conference Services, Sustainability, and off-site brands such as the University of Massachusetts Alumni Club. This includes planning & implementing long & short term marketing strategies.

Essential Functions

  • Plans, implements and executes Auxiliary Enterprises (AE) long and short term marketing strategies to bring positive press and increased revenue to Auxiliary Enterprises. This includes communicating and coordinating marketing strategies with directors & university officials in order to increase their respective brand awareness and generate revenue. Utilizes public relations to promote programs aimed at increasing awareness about UMass Auxiliary Enterprises.

  • Produces, implements, and oversees AE social media and web communications including AE websites, email campaigns, and blogs. Produces various media, including but not limited to video, creative copy, photographs, and digital image manipulation. Reviews the work of contracted graphic designers to ensure that brand image & messaging is consistent with the goals of Auxiliary Enterprises.

  • Develops marketing strategies and assists in the planning and implementation of the annual Tastes of the World: Chef Culinary Conference & Sustainability Pre-Conference. Plans, organizes, and coordinates the annual 5K Dash & Dine at UMass Amherst. Serves as project manager for various other large scale events within Auxiliary Enterprises. Works closely with the UMass News and Media Relations department as well as other departments such as the Alumni Association on various projects.

  • Strategizes and develops applications for national and international awards/grants to strengthen AE & University public relations.

  • Represent the Executive Director of AE the Division’s programs to the community at large; attend professional meetings as appropriate, interact with external organizations; facilitate and make presentations and seminars at relevant conferences to build relationships and spread awareness of AE brands. Acts as ambassador for the UMass Auxiliary Enterprises Program.

Other Functions

  • Performs related duties as assigned or required to meet Department, Executive Area/Division, and University goals and objectives.

  • Understands responsibilities with respect to Title IX, Clery and other compliance requirements

  • Demonstrates capacity, skill and willingness to engage students and contribute to student success.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor’s degree with 1-3 years of experience in high volume foodservice marketing or leading culinary and collegiate events.

  • Demonstrated ability to develop and execute new marketing strategies.

  • Highly analytical and strong quantitative reasoning skills.

  • Excellent oral and written communication skills.

  • Strong knowledge of Microsoft Office, graphic layout designs and cutting-edge social media platforms/relevant technology.

  • Strong organizational and project management skills.

  • Excellent management, team-building, relationship building, and networking skills.

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Prefer a bachelor’s degree with a study focused on Business Administration or Marketing.

  • Demonstrated ability to develop and execute new marketing strategies within an academic setting.

Work Schedule

  • Monday- Friday 37.5 hours / week

  • Required to work some nights

  • Required to work some weekends

Salary Information

PSU Level 26

PSU Salary Chart (

Special Instructions to Applicants

Along with your application, please submit a resume, cover letter, and contact information for 3 professional references by November 22, 2021 to ensure consideration. The position may remain open until filled.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Nov 8 2021 Eastern Standard Time

Applications close: