Teledyne Technologies Business Growth Manager in Acton, Massachusetts
Teledyne Princeton Instruments, a business unit of Teledyne Digital Imaging US, Inc, designs and manufactures high-performance CCD, sCMOS, ICCD, EMCCD, emICCD, and InGaAs cameras; spectrographs; and optics-based solutions for the scientific research, industrial imaging, and OEM communities. We take pride in partnering with our customers to solve their most challenging problems in unique, innovative ways.
Position Summary and Responsibilities
The main goal of the Business Growth Manager is sustained revenue growth in assigned markets and sub-markets based on the execution of a business strategy you develop and own.
At its heart, the objective is to find new customers by creating programs that engage and convert targeted prospects. To achieve this, the Business Growth Manager will lead a team of marketing managers, product managers, and application specialists.
Critical to the position is understanding the target customer including:
Trends and direction of markets including social, legal, environmental, and political influences
Application and desired end-goal of customer’s research field or business
Perceived needs and expectations
Jobs to be done
Customer communication networks, including thought leaders and other influencers
You will work closely with Management, MarCom and Sales to execute your growth plan. Ownership of the plan however will be solely your responsibility.
You will be assessed on won business and viable pipeline created.
Business and Market analysis
Clearly define the markets, removing unattractive segments
Set portfolio strategy using tools like SLEPT, SWOT, PPH and Mekko
Analyze product line P/L and implement price and product strategies
Analyze position (revenue, lead generation, pipeline metrics)
Identify possible sales channels (end-User, VAR’s and OEMs)
Research and segment relevant profiles and relevant personas
Identify and engage thought leaders and KOL’s (Key opinion leaders)
Identify the audience (web, scientific paper research, LinkedIn, etc.)
Invest in live opportunities and analyze won/loss data
Select a portfolio of communication strategies designed to engage and attract customers
Create articles and content to drive new customer engagement
Create references for applications or key partners
Work with MarCom to distribute your created messages using available channels
Deliver new leads and opportunities to sales through prospecting programs you’ve designed
Provide the sales team with viable leads and opportunities
Suggest and attend trade show/key meeting relevant to your market
Host webinars and regional talks to drive engagement
Lead sales discussions on emerging opportunities
Direct sales teams towards areas of opportunity
Attend demonstrations, calls and web meetings to increase opportunity success
Equip sales teams with information and product training necessary for success
Six years of experience in a product marketing or business role
Prior experience as a team lead or group manager
Understanding of advanced imaging technologies including software
Competent with Windows and Microsoft products
Proficiency to follow up and meet deadlines
Ability up to travel 30% of time
Flexibility to work outside traditional working hours
What can Teledyne offer YOU?
A Competitive Salary & Benefits Package
Excellent Health, Dental, Vision
Paid Vacation Time
Paid Sick Time
Life Insurance Benefits
Employee Stock Purchase Plan
Educational Tuition Reimbursement
Teledyne is an Affirmative Action/Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race,color,religion,religious creed,gender,sexual orientation,gender identity,gender expression,transgender,pregnancy,marital status,national origin,ancestry,citizenship status,age,disability,protected Veteran Status,genetics or any other characteristic protected by applicable federal,state,or local law. If you need assistance or an accommodation while seeking employment,please email email@example.com or call (855)479-1480. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Please note that only those inquiries concerning a request for reasonable accommodation will receive a response.
Job Locations US-NJ-Trenton | US-MA-Acton
Requisition ID 2021-17356
Company Name Teledyne Princeton Instruments
Shift 1st Shift - Morning
Citizenship/Visa Requirement US Citizen/US National/Perm Resident/ Asylee/Refugee
Internal Code (for CareerBuilder) #CB#
Teledyne is an Equal Opportunity/Affirmative Action employer. All gualified applicants will receive consideration for employment without regard to race, color, religion, religiois creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestory, citizenship status, age, disability, protected Veteran Status, genetics or an accomodation while seeking employment, please email firstname.lastname@example.org or call (805)373-4545. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Please note that only those inquiries concerning a request for reasonable accomodation will receive a response.
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