Randstad Senior Manager of Content Marketing- Open to East Coast Remote in Woburn, Massachusetts

JOB SUMMARY:

Lead Randstad’s content marketing efforts within the U.S., including its Operating Companies. In this role, the successful candidate will oversee strategic ideation and tactical execution of content development specific to our talent and customer acquisition efforts, as well as assisting others on the content team to ensure consistency in brand. This individual will be responsible for ensuring content relevancy by channel and audience across our platforms, as well as working closely with others on the development of the right content to incite specific audience behaviors. A successful candidate will have strong B2B and B2C writing/editing capabilities alongside a foundational understanding of customer journeys. Candidates should have experience in developing content that drives results, as well as using data to inform changes in messaging, format and distribution. This role will interface with stakeholders across the organization, adapt well to change and perform well under a deadline-driven environment.

Ideal candidate:

  • Proven ability to create a content strategy that drives business results

  • Strong understanding of best practices for using content as a customer acquisition channel.

  • Ability to think with a digital-first mindset

  • Ability to work both strategically and tactically in a fast-paced environment

  • Adaptability and resilience required: able to adjust to changes/priorities and remain productive under pressure

  • Data-driven decision making

  • Strong understanding of new media

  • Managing others successfully

  • Deep knowledge of various communication platforms: video, digital, web, mobile, content, and social

  • Highly analytical and experienced in developing content that performs

  • Experience with automation tools is a plus

  • Exceptional writing/editing/communication skills, with deep knowledge of AP Style

  • Comfortable in a small team environment

  • Excellent communication and presentation skills

  • Ability to create internal buy-in for content marketing programs, sell ideas and create cross-functional alignment

  • Strategic thinker

  • Enthusiastic and energetic team player a must

  • Must be detailed oriented with a concern for quality expressed by continually initiating system and process improvements

  • Continually seek to innovative and introduce breakthrough ideas, approaches and solutions with communications

  • Up to 15% travel may be required

EDUCATION:

Bachelor’s degree

EXPERIENCE:

This position requires 7-10 years of experience in using on and offline content to support strategic organizational objectives.

Get to know us and find out " What More Could You Do at https://vimeo.com/user14398035/review/78249279/e899d16cab " at Randstad.

Equal Opportunity Employer: Minorities/Women/Veterans/Disabled.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.