OSRAM SYLVANIA Product Marketing Manager II in Wilmington, Massachusetts
OSRAM Sylvania, Inc. Office Location: Wilmington, Massachusetts
Position Title:Product Marketing Manager II
Position Description: * * Hours:40 hrs per wk.
8:00 AM– 5:00 PM
Manage the technological and market direction of a product line independently; perform strategic segmentation analysis to identify market size, competitive landscape and fit within company strengths; prepare business plans and new product ideas for these segments; develop value propositions for each product, work with the global light engine team on product alignment and portfolio coordination; conduct market research and VOC (voice of customer) interviews to identify technology and innovation trends on the market, define product enhancement and technology direction, and maintain product development and technology road maps; develop go-to-market strategies, plan the launch of new products, develop product literature and manage the cross-functional implementation of the product launch plan; implements sales channels specific marketing strategies; responsible for generating and meeting sales budgets and margins, responsible for product forecasting and working with planning on product procurement, manage product allocation to key customer accounts/channels when needed; represent company at major conferences, drive market standardization activities with external sources; and perform and maintain competitive benchmark from technological, financial, and marketing aspect.
MS Elec. Eng. required (or foreign ed equiv) plus 36 months relevant experience.
Applicants for this position should apply to Sofia Phillips, HR, Osram, 200 Ballardvale Street, Wilmington, MA 01887.
This position is available under the employee referral program
Title: Product Marketing Manager II
Requisition ID: 10003824