The Rockport Group Director of Global eCommerce in West Newton, Massachusetts
Accountable for serving as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project lead to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives globally along with the SVP of International/Retail and Director of Ecommerce Architecture.
Responsible for contributing to the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy.
Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns.
Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.
Accountable for managing all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
Responsible for the development and implementation of new sales and marketing initiatives to increase eCommerce sales and profitability working with the Director of DTC and Brand teams
As the content expert, provide expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated
Responsible for identifying new areas of eCommerce opportunity beyond current organizational thinking.
Outstanding analytical skills, strong experience interpreting test results & drawing conclusions.
Work with our global subsidiaries to develop and execute a global ecommerce strategy including the roll out of sites worldwide.
Responsible for the growth of Rockport.com through management of vendors and key performance indicators.
Accountable for overseeing all related the ecommerce operating budget with the SVP of International Sales and NAM Retail.
Responsible for the growth of the customer base via SEO, PPC, mobile, and other new plug in technologies that drive acquisition through to conversion within channels.
Development and implement the strategic ecommerce plan for digital marketing activity and acquisition.
Partner with the Director of DTC on online brand building opportunities.
Evaluate impact on business objectives, digital marketing plan and overall campaign activity.
Responsible for managing the online marketing budget/KPIs.
Accountable for managing marketing & testing agencies ensuring campaigns reflect promotional activity and target KPIs.
Responsible for leading email program managing email campaigns including planning and managing email cadence and calendar, forecasting sales performance, developing content strategy and briefs, and managing the creative review process.
Partner with the global markets both activating an email program and looking for best practices or business development opportunities.
Achieve budget targets each quarter and manage the ongoing budgeting process.
Partner with the SVP of International Sales/NAM Retail, Director of DTC and Director of Ecommerce Architecture to develop an omnichannel strategy that includes CRM, Loyalty, Promotional planning across bricks and mortar and online business
Accountable for the development of consumer segmentations
Accountable for Evaluating eCommerce Business Development opportunities to drive team goals.
Evaluate potential vendors by leading the RFP process, contract negotiations, & modeling business impact.