Aetna VP Member Experience in Wellesley, Massachusetts
Req ID: 43437BR
As a member of the Analytics and Behavior Change Senior Leadership Team, the Vice President of Member Analytics will serve as a key contributor to the strategy and direction of the Analytics and Behavior Change organization, as well as the enterprise, to enrich the engagement of our members by helping them realize their health ambitions through analytics. This leadership role is critical to Aetnas mission to Build a Healthier World. This is a newly created position that will collaborate with other functions and businesses within Aetna that also play an essential role in each members health journey.
This position will establish and execute strategies to change desired behaviors in our members so that they may achieve their best health. This position will rely heavily on deep analytics. Critical to Aetnas strategy is to enable consumers to realize their best health by delivering holistic, affordable care that is personalized to their unique lifetime health journey.
Key client leader with ability to partner and consult with business unit leaders to frame and articulate the true business problem and design cutting-edge solutions powered by analytics, with success metrics tied to business unit targets.
Responsible for building and managing an organization of approximately 50 data scientists and analysts through multiple layers of managers; reporting directly to VP Analytics and Behavior Change. Must be able to scale and run the organization.
Leading an organization with teams dedicated to customer experience, digital & partnerships, member engagement, and behavioral insights.
Through the use of data analytics, provide actionable recommendations about how to drive behavioral modification in our members; resulting in better outcomes via the triple aim of health care: improved quality, lower costs, and a better patient experience.
Key client leader with ability to partner and consult with business unit leaders to frame and articulate the true business problem and design cutting-edge solutions powered by analytics, with success metrics.
Develop a world-class customer engagement strategy, including:
o Build and support a suite of digital tools in partnership with Apple to engage our members
o Develop LTV and segmentation analytics to uncover and quantify the drivers of customer value for members
o Define customer insights on the drivers of customer behavior, barriers to change, potential influencers, etc that inform potential programs
o Develop customer segment strategies, define and test an innovative set of behavior change programs, leveraging behavior economics theory and best practice, including incentive design, intrinsic motivators, social influencing, etc
Set priorities and execute vision for the analytics organization.
Decisions are guided by the strategy of CH&S business unit and Aetna.
Anticipate opportunities/key business challenges; sets vision for the development of solutions.
Maintain effective relationships with peers across the enterprise to bring strategic value to our clients.
Applies business expertise to execute strategic plans and leverage opportunities
15+ years of senior level experience in related industry analytics; demonstrated examples of driving impact from advanced analytics in big data environments, including using sophisticated machine learning tools and predicted models
Experience driving customer experience, customer engagement and multi-channel CRM analytics (LTV, segmentation, driver analyses) at scale
The highest level of education desired for candidates in this position is a Doctorate.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Management